Investor Relations when There’s Nothing to Invest in
First sign of a non-news news release is when you talk about adding a new function on your website. (That’s not news. Neither is new wallpaper in the office, or awarding a new contract for your coffee machine.)
The Motley Fool points out a recent vacuous news release that said nothing, and didn’t say it very well. Looking behind the scenes, The Fool finds a biotechnology company doing AIDS work that hasn’t invested in R&D in the past two years and doesn’t seem to have a doctor or researcher on staff. The CEO, his daughter, and one other person are the only employees.
Writer Seth Jayson translates the news release to reveal who the release is really aimed (not the media, and not professional investors):
“[Those] naive, individual penny-stock speculators who believe that visiting a website constitutes sufficient due diligence. This is not really news, so we have tried to make it seem like news by giving you a lengthy explanation, in the hopes that a few more gullibles will give us some attention.”
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POSTED IN: News Releases
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