Talk to a PR Firm Before Hiring
For every horror story about a dysfunctional agency-client marriage, there’s a corresponding relationship that works well. Communication about expectations is key.
On a recent Inside PR podcast, David Jones and Terry Fallis of Toronto offer these five questions to ask PR firms before you hire them:
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Who will be on the account team and who will be the day to day account manager? -
Where will my account rank in magnitude of billings among all your clients? Will my account be a small, medium or large account for your firm?
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Do you invest in your client relationships and how do you do this?
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What is the turnover rate among your consulting team? How stable is your team?
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What are your billing policies and your ethics policies?
These questions help you get a sense of what sort of relationship you can have with the firm, and what the points of contact will be like.
Of course, getting client references is extremely valuable when you’re looking at doing business with anybody. Depending on the nature of the contract, there will be other questions. But these five are a pretty good place to start.
List via Joseph Thornley.
Tags: agencies, clients, pr, public relations, relationships, firms
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POSTED IN: Agencies, Consulting
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