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Common Sense PR

Top Posts of Common Sense PR

by Eric Eggertson on March 5th, 2007

The 10 most-read and commented posts from the first three months of Common Sense PR, December 2006 to February 2007:

Top Posts - Common Sense PR Blog

  1. Getting Hired in the PR Business - My Advice

  2. Franchise Conflict Goes Silent - Sinister or Reputation Management?

  3. Barenaked Passion Leads to Music Industry Success for the Ladies

  4. My Blog Faves from 2006 - Looking for New Additions in 2007

  5. Online Reputation Management for Students: Lie, Cheat, Blackmail

  6. Anonymous Veteran PR Exec Uses Bazooka on Entry-level PR Blogger

  7. Spin Can Be Used for Good, not Evil

  8. Don’t Kill the News Release Quite Yet

  9. CBC Radio Show Spin Cycles Looks at Politics, PR and Media

  10. The Key Message Is Dead

My personal favourite is Online Reputation Management for Students, just because it’s the least serious of the bunch.

What do you think? If there’s something you’d like me to explore further, let me know with a comment. Don’t like to comment on blogs? No worries, send me an e-mail to eggertson (at) gmail (dot) com.

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4 opinions for Top Posts of Common Sense PR

  • Mat
    Mar 6, 2007 at 12:17 am

    Hi Eric

    A very interesting blog. My favourite post was how to get hired in PR. I’m half-considering apply for PR positions - I’m unqualified but recently I ran a campaign in Australia to Save the Wave (they banned ‘The Wave’ at Australian cricket matches). It got massive national coverage, I did 40+ interviews including several television appearances. It also made the news in five other countries.

    This made me think.. I don’t have the degree but how many job applicants have successfully managed to get on national tv pushing their message? (I did very well). I’ve known for a long time that I have the goods - I have done volunteer PR work and am 100% at getting my media releases into the media in some form or other. I just needed the ctredibility. Is this sort of thing enough?

  • MatMat
    Mar 6, 2007 at 12:18 am

    Please forgive spelling mistakes, due to some problem with my browser I can’t see a comment while I’m typing.

  • Eric Eggertson
    Mar 6, 2007 at 7:05 am

    Mat: The biggest requirements for work in PR are the ability to communicate well in writing and in person, the willingness to take a concept and execute it with energy, and the willingness to listen, observe and learn quickly.

    Most of the other stuff is learning theory and applying it, which you can do outside of a classroom if you’re motivated.

    Remember that smart employers hire for attitude and train for skills. However, there has to be a base of good communication skills in this field.

    Good luck!

  • infOpinions? · Good Reading :: Interesting Links for the Week
    Mar 10, 2007 at 6:06 am

    […] Eric Eggertson, a great writer and author of two must read blogs, comes to us with his Common Sense PR recap: Top Posts of Common Sense PR. Go check them out. […]

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