CBC Gets Input on What to Change
Waiting for an official process to take place, asking average people for suggestions about how the CBC operates could take years or decades, so it’s good to see some outreach from some parts of Canada’s national broadcaster.
At Moose Camp, which preceded the Northern Voice conference, I took part in an open discussion of what changes people would like to see in the CBC. Promising to play the results back to CBC senior management, technology columnist, blogger and social media guru Tod Maffin handed out a flash recorder that was passed hand-to-hand like the conch in Lord of the Flies.
The comments and suggestions were pretty predictable, considering it was at a conference of digerati:
- make the main CBC.ca website more functional;
- get rid of Real Player;
- create more podcasts;
- provide an online venue for citizen journalists and artists;
- bring back Zed TV;
- make programming more accessible for people who want to listen or view on their own schedules;
- use wikis and other online tools to enable more discussion by ordinary Canadians.
Some surprising comments:
- charge a small fee for premium podcast subscriptions;
- set up moderators to keep online conversations from flaming out;
- promote the CBC brand internationally;
- don’t lose the professionalism that CBC is known for by creating online voting on news items.
CBC would do well to engage in open discussions with individuals and groups about expectations and possibilities. Holding formal public meetings is a good way to get input from advocacy groups and the usual suspects, but going to where the conversations are already happening and asking for input is a way to get more spontaneous responses. They should try the same thing at some other conferences.
CBC Radio3 shows a similar openness, asking people to leave comments on its blog with suggestions.
MP3s of most Northern Voice/Moose Camp 2007 sessions.
David Peralty also comments.
Tags: cbc, public broadcasting, radio, tv, podcasting, wikis, social media, ideas, listeners , northern voice, moose camp, todmaffin
Related Stories
POSTED IN: Audiences, Communication Tactics, New Media, Social Media
0 opinions for CBC Gets Input on What to Change
No one has left a comment yet. You know what this means, right? You could be first!
Have an opinion? Leave a comment: