Common Sense PR

What’s your Business Resumption Plan?

by Eric Eggertson on July 25th, 2007

Every organization has vulnerabilities and dependencies that can shut down part or all of their operations for a period of time.

Just ask the companies that operated out of New Orleans pre-Katrina.

If your company has a business resumption plan, you should pull it out and review it. Make sure there is adequate planning about maintaining communications during an emergency, and communicating about the emergency.

If you haven’t had a table-top exercise recently, to test the plan’s viability, you should. If you haven’t tried a simulation, and tried to test your business resumption plans, why not?

A week ago it was an earthquake shutting down the car industry’s manufacturing because a parts supplier’s factory was out of commission. Yesterday it was power outages in San Fransisco that brought down a bunch of Web 2.0 companies and the customers that rely on them. Next week, it could be you.

Tags: business interruption, emergency, planning, business resumption, disasters, san fransisco

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POSTED IN: Communication Plans, Crisis Communications, PR, Strategic Thinking