Quick Tip: No One Cares
Executives (in big companies, and small) spend so much time pursuing their company goals that they sometimes forget the relative importance of events.
A change that took a massive effort may be important to your organization. The employees may be fired up about it, and eager to know the details.
That doesn’t mean anyone else cares.
Really.
The PR function has to be able to push back when told by management to make a big splash about something that’s a non-event to customers, regulators, competitors and the media. It may be possible to get your message out, but if the result won’t be a changed perception about your organization, why bother?
Tags: business, communications, news, value, relevance
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POSTED IN: Audiences, Communication Tactics, Employee Communications, Executive Mindset, Media Relations, News Releases, Quick Tips
2 opinions for Quick Tip: No One Cares
Pushing Back « The Higher Ed Marketing Blog
Sep 5, 2007 at 6:20 pm
[…] 6th, 2007 · No Comments I was struck by Eric Eggerston’s Common Sense blog last week in which he said “Executives (in big companies, and small) spend so much […]
David Bellerive
Oct 11, 2007 at 6:58 pm
Ha. That reminds me of a great piece published by the IPA - Testing to Destruction:
“It is very difficult but very important for them to remember that the consumer generally shares neither their interest, nor their knowledge, nor their anxieties, nor their preconceptions.”
Search it out, it’s a free download and although advertising focused, it does tell a wonderful story about how little yor company matters to the average person.
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