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Common Sense PR

by Eric Eggertson on August 31st, 2007

In business communications, it’s always tempting to offer resolution to a problem, even if you don’t know whether it’s do-able.

Stop.

Nothing makes people angrier than empty promises that don’t materialize into anything. It destroys trust. It destroys your credibility.

You may have to deliver an unpleasant message. Don’t sugarcoat it with half-measures that aren’t guaranteed.

Be the bad guy. Deliver the message. Take your lumps.

Don’t Promise Your Home Business Customers More Than You Can Deliver
Aug 31, 2007 at 9:07 pm

[…] Take Eric Eggertson’s advice in this post from his Common Sense PR blog…Quick Tip: Don’t Promise More Than You Can Deliver. […]
Mary Emma Allen
Sep 2, 2007 at 4:41 pm

Thanks, Eric, for this idea that I was able to pass along to my Home Biz Notes readers. In the enthusiasm of the moment, we often promise we will do more than we really can, at least in the allotted amount of time. I linked to your post on my blog.
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Matt Keegan
Sep 6, 2007 at 9:05 am

It must be our innate desire to be “people pleasers” that causes us to hold back vital, but needful information which can impact what we share with a client. On the other hand, I’ve spelled out in exact detail to a client what a project would entail and they ended up being the ones to sugarcoat it.
linda
Sep 15, 2007 at 9:23 pm

this is very interesting information to be used in business
PR Voices - Today’s Top Blog Posts on PR - Powered by SocialRank
Oct 1, 2007 at 4:08 am

[…] Quick Tip: Don’t Promise More than You Can Deliver […]