Conrad Black’s Image: Why Do the Character References Only Arrive After the Trial?
Conrad Black is a saint.
The character references flooded in for the convicted executive’s sentencing. They describe a compassionate, thoughtful, generous man.
Why did Black have to pay $30 million in legal fees to get some help with his image?
A little public relations work prior to his tussle over questionable deals by Hollinger could have turned out differently if he hadn’t set himself up as a paragon of corporate arrogance and greed. Executives like that make a good target for ambitious prosecutors.
Moral of the story: If your media coverage projects an image that is out of touch with the times, think about adjusting your PR strategy.
Globe and Mail - A Picture of the Benificent Lord Black
Previous posts: Conrad Black Spins Himself Deeper into Jail; Defence Team Sets Up Ethics Whiplash; Lady Black Calls Reporters Sluts, Vermin.
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POSTED IN: Crisis Communications, Ethics, Executive Mindset, Reputation Management
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