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Common Sense PR

Archive for December 2007

December 31st, 2007

What I Want to See in 2008

I’m almost done with the lists and wrap-ups. Now a short post on what I’m looking forward to (personally, professionally and worldwide) in 2008.

Less intolerance.
Less focus on gadgets and more emphasis on usefulness.
Creative uses of existing tools and new tools, with lots of cross-pollination.
Better business practices all round (that includes in developing countries).
More smart young […]

By Eric Eggertson -- 5 comments

December 31st, 2007

Marketing and PR News and Ideas, December 31, 2007

Worth reading:
A Manifesto for the New PR - Paul Gillin comments on the Arthur W. Page Society’s report on the evolution of corporate communications.
No Predictions for 2008 - Needs - Chris Brogan offers up his desires for online tools and processes.
Does Google Reader’s ‘Shared Items’ Feature Violate Privacy? - Mashable asks its readers how they […]

By Eric Eggertson -- 0 comments

December 31st, 2007

Best Communications Tips - 2007

I dispense lots of advice for communicating in the business world. You decide how valuable it is!

Here are my favorite tips from 2007:

Don’t Edit your First Draft
Ask for the Business
Ask Open-ended Questions
Lose the Adjectives and Adverbs
Use Parallel Sentence Structure
Tip: You Can’t Push a Rope
No One Cares
Always Summarize
Include Lowest Common Denominator of Contact Information
Don’t Babble to […]

By Eric Eggertson -- 3 comments

December 31st, 2007

Best of Common Sense PR 2007

A totally subjective list of my best posts on this blog this year:

Appalling Behavior

Strumpette’s Amanda Chapel Calls it Quits
The Blog Reputation Fallout Continues

Business Advice

The Power of Blanding - It Takes Hard Work to Bore your Stakeholders
Nine Ways to Disengage your Employees
Getting Hired in the PR Business- My Advice
Make your Information Worth Paying Attention to, or […]

By Eric Eggertson -- 0 comments

December 31st, 2007

Soliciting Content for Internal Communications Vehicles

Some corporate communications departments face the unending task of soliciting articles and bulletins for the employee newsletter. If there isn’t an existing cadre of regular correspondents, they have to try to build a network of contributors.
Following up on my latest post about offering prizes for employee contributors, let’s look at employee participation for a wide […]

By Eric Eggertson -- 1 comment

December 29th, 2007

Quick Tip: Don’t Edit your First Draft

A lot of people say they have trouble writing. If you ask some questions, you often find out that they get stuck trying to make their first draft perfect.
Stop.

It’s not supposed to be perfect. It’s a first draft.  Inherent in the name is the idea that there’s a second draft (and probably more) to follow.
Lots […]

By Eric Eggertson -- 10 comments

December 29th, 2007

IBM’s Podcasting Free-for-all Shows the Benefits of Trusting Employees

To enable company-wide creation of audio and video podcasts, IBM’s corporate communications team set up a "media library" with easy-to-use tools for employees.
The result has been impressive, with employees from all over the world experimenting with the new medium.
George Faulkner describes the reasons for encouraging internal podcasting, including the time zone neutral nature of podcasts, […]

By Eric Eggertson -- 2 comments

December 24th, 2007

Best Wishes to All

For many parts of the world, this is a time to slow down, appreciate the ones you care about, and reach out to friends, acquaintances and strangers alike.
We don’t all share the same values, but if we can share our thoughts and feelings in a spirit of goodwill, there’s hope for this world.

Most of what […]

By Eric Eggertson -- 0 comments

December 22nd, 2007

Key Messages for Santa - Spin for the Holidays

Even a Jolly Old Elf who can travel through time on a sled pulled by flying reindeer needs to keep his image polished.
I spent a couple of hours in September coaching Santa (pictured at left before donning his hat and coat) via Skype on public relations. I can’t reveal all the word-of-mouth marketing and media […]

By Eric Eggertson -- 3 comments