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Common Sense PR

Quick Tip: Ask for the Business

by Eric Eggertson on December 9th, 2007

This is a bit of advice that people in sales always drive home.

Don’t forget to ask for the business of the person you’re dealing with.

Quick Tips

It’s not enough to explain why you could do a good job. You have to openly express the desire to take on the project, and ask to get the work.

But I’m not in sales, you’re saying. Really? If you’re serving internal or external clients, you’re in sales. Whether actual money is exchanged is less important than if there’s a consultant-client relationship.

Don’t leave any doubt that you are willing and able to do the assignment. Otherwise, you’re subtly telling the person not to use your services.

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POSTED IN: Agencies, Consulting, Customers, Persuasion, Quick Tips, Work

2 opinions for Quick Tip: Ask for the Business

  • kevin
    Dec 10, 2007 at 1:17 pm

    How you present yourself and the desire that you show are so valuable in taking on projects.

  • Donna Papacosta
    Dec 14, 2007 at 7:54 pm

    This is SO true and SO often overlooked. I remember once pitching a client and saying at the end: “I’d really love to work on your project.”

    They looked and me and practically jumped up and down, absolutely delighted that someone considered their project exciting and interesting. Yes, I won the work.

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