Common Sense PR

Old Spice Understands what Makes Gamers Tick

by Eric Eggertson on December 16th, 2007

Most promotions involving video gamers seem to make them do things they don’t like - mailing something somewhere, or visiting a boring website and jumping through some meaningless hoops.

A new promotion by Old Spice reaches out to gamers and helps them compete in Xbox 360 challenges of their own design. This is smart. This is how you connect with people on their terms, instead of showing them how lame your company is.

After more than a week, the results look good. Several hundred challenges, involve more than 2,000 gamers vying for more than a million gamer points in the XBox Live world where the number of points you have says something about your willingness to pursue gaming immortality.

The numbers look small compared to a TV ad campaign, but Old Spice is reaching intense people who are very motivated to participate and just happen to be the ideal demographic. A match made in heaven.

Link via Rachel Clarke.

Tags: old spice, gamers, gaming, xbox 360 live, challenges, online, word of mouth, business, communications, buzz

Share This

Related Stories

Quick Tip: Be Yourself in Business and Life
Doing your Job Means not always Saying ‘Yes, Boss’
Orcs Need Publicists, too
When PR Fails, it’s not always the Agency’s Fault
Everything I Know about Business I Learned Fragging N00bs

POSTED IN: Agencies, Audiences, Communication Tactics, Creativity, Marketing, Promotions, Social Media