You can’t go to a communicators’ conference without bumping into a session on Crisis Communications Management. But how many people offer to help you prepare for a runaway success?
When you do your scenario planning, include the possibility that you might wildly exceed all expectations.
Can your website withstand 30,000 extra visits in a morning? Can you […]
For lawyers, the first rule is to never ask a question in court that you don’t know the answer to.
For politicians, the first rule is to never leave yourself only one option.
Rudolph Guiliani Giuliani and his campaign team forgot that rule, and it looks like it will cost him any chance of becoming the Republican […]
If I want to have a record of an interaction, nothing is simpler than an e-mail.
You’ve no doubt received several confirmation e-mails that sum up a conversation, and clearly state the expectations of what was discussed. Sometimes these are annoying, particularly if the sender cc.s your boss, or some other third party.
It’s a combination of […]
Not all advice has to be earth shattering.
Lillie Amman goes over the basics of using e-mail, and some of her points are worth incorporating into a company style guide on communications.
Some examples:
Create a good subject line for your message
Write in language and tone appropriate for the subject and recipient
When you forward a message, delete […]
Though not on the same scale (or with as much anger) as Jeff Jarvis’ advice on customer service for Dell, there was a blip of discussion yesterday about social network cum instant message broadcasting service Twitter, and its reliability.
Long-time tech marketing-communications-strategy adviser Shel Israel posted an open letter to Biz Stone, Evan Williams and […]
As an advertising guru, Terry O’Reilly rocks.
The host of The Age of Persuasion is back for his third season of audio voyages inside the world of advertising, trends, and influencing behavior.
The series airs on CBC Radio One Saturday mornings at 11:30, or Sirius satellite at 10:30 a.m. Eastern Time. (For anyone outside Canada, it […]
You have to admire the stiff upper lippedness of McDonald’s UK, as they respond to “questions” from “customers.”
At what point should they just throw up their arms and admit their stiff, corporate responses are being tested with the most bizarre, offputting questions imaginable?
No time soon, apparently.
This example of online tomfoolery reminds me of probably […]
Worth reading:
The Mindset of Marketers on ROI and Engagement - Jonathan Trenn points out the convoluted logic of traditional marketers transferring their dollars to online, while ignoring the opportunities for interaction.
Truth versus Blogosphere Truth - Jeremy Pepper looks at some examples of bloggers jumping on a poorly researched story and amplifying, rather than clarifying, the […]
Let’s take this as a given: it’s easier to get people under 30 interested in politics than it is to keep them committed through a lengthy campaign.
Does that mean young people are fickle? Do they not always act on their principles? Are they easily distracted?
Well, yes. But so are we all.
Miki Saxon questions whether youth […]
Business communications for the real world
Written by Eric Eggertson [email] for b5media.
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