Marketing and PR News and Ideas, January 7, 2008
Worth reading:
Meatball Sundae: 10 Questions for Seth Godin - The marketing guru answers 10 questions from Hugh MacLeod about his new book.
Stop Using Views to Measure YouTube Success - Dave Fleet thinks it’s too easy (and doesn’t tell people enough) to just point to number of views as a measure of the impact of a video posted on YouTube.
World’s Top Surveillance Societies - Privacy International and the Electronic Privacy Information Centre have teamed up with a map of the world, showing which countries excessively spy on their citizens and visitors (Wired.com).
This AntiPattern Is Kryptonite to the Open Social Web - Brian Oberkirch warns that the increasingly common practice of getting users to supply their Username and Password for other online services is a major no-no.
Eight Most Awkward Ways to Get the Good News - Leigh Householder’s humorous list of ways agency clients announce to you that you won the competition.
The Truth about Word of Mouth - Seth Godin on the value of convincing a voter to attend a caucus (much more valuable than winning their vote in an election).
For more news and commentary worth checking out, see:
My Google Shared Items, or
Past News and Ideas posts.
Tags: commentary, opinions, information, business, communication, public relations, seth godin, hugh macleod, advertising, clients
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POSTED IN: Agencies, Marketing, News and Ideas, PR, Politics, Sources
2 opinions for Marketing and PR News and Ideas, January 7, 2008
Phil Gerbyshak
Jan 8, 2008 at 1:35 pm
Hugh’s interview with Seth was really great. I got to interview Seth for Make It Great! this morning, and will be posting the podcast up on the 15th. Perhaps you’d be interested in that?
Good thoughts on the YouTube video stats too. Just because someone watched it doesn’t mean they like it, or that you’ve hit your target.
Thanks for all the food for thought! I’m off to read more!
Writers and Marketing and Public Relations
Jan 9, 2008 at 11:09 am
[…] aspects of public relations. It’s written by Eric Eggertson and he recently posted a list of blogs and other ideas for his target audience. Some of it at least spills over to freelance writers and editors like us. […]
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