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Common Sense PR

Basic but Useful Advice about E-mail

by Eric Eggertson on January 26th, 2008

Not all advice has to be earth shattering.

Lillie Amman goes over the basics of using e-mail, and some of her points are worth incorporating into a company style guide on communications.

email-advice Some examples:

  • Create a good subject line for your message
  • Write in language and tone appropriate for the subject and recipient
  • When you forward a message, delete all the extraneous information

I wish more people paid attention to her subject line advice. Writing a sloppy heading wastes everyone’s time. If the entire point of your e-mail can be included in the subject line, then do it. No need to be coy.

Good Subject Line: Reminder Not to Log Off Computers Tonight

Mediocre Subject Line: Network Maintenance Announcement

Absolute Crap: A Reminder …

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POSTED IN: Communication Skills, Employee Communications, Sources, Writing

3 opinions for Basic but Useful Advice about E-mail

  • Terry Lavender
    Jan 26, 2008 at 3:35 pm

    Another good source is the book Send: The Essential Guide to Email for Office and Home written last year by David Shipley and Will Schwalbe.

  • Lillie Ammann
    Jan 26, 2008 at 7:14 pm

    Eric,
    Thanks for linking to and writing about my e-mail advice. As you say, it’s nothing new or profound, but we see every day that people need it.

  • Donna Papacosta
    Jan 27, 2008 at 9:45 pm

    Good advice. And how about this: When the subject matter changes, CHANGE YOUR SUBJECT LINE!

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