Just as important as the product or service you deliver is the way in which you do it.
Today we celebrate some examples of people and companies that create a sense of occasion, a sense of specialness.
theme — The WOW FACTOR
For them, the something extra that sets them apart differs from company to company, but […]
Joe Williams knows how to tell a story. So much so that business people from all over North America pay thousands of dollars to sit with him in the desert outside Tucson, seeking that which cannot be defined.
The week-long corporate training sessions bump you up against Joe’s strategic thinking toolkit, his zen-like philosophical bent, and […]
The media is obsessed with bad news. Given the chance, they will take the worst possible angle on a story and play it up.
Just ignore the average sports story, the average business story, the average lifestyles story and the average local story.
And don’t pay attention to the coverage of official events, announcements, and anniversaries. […]
This is the big one that makes you sit up at 2 a.m. on your 42nd birthday and realize you have to quit your job.
Despite all the self-help books that suggest you can be anything you want to be, you need to figure out what makes you tick, and act accordingly.
If you’re not a […]
I dragged the family out to see the lunar eclipse Wednesday night. One kid was home sick all day, the other didn’t have pants on. Spouse is just getting over a nasty cold.
Still, there we were, standing at the end of our yard staring at an ochre orb thousands of miles away, marvelling at the […]
Google has automated what would previously have been a call to the library’s reference department, or a visit to Lexus-Nexus’ database of media stories. But that doesn’t mean we should leave everything to algorithms, search spiders and widgets.
As Twitter reminds me every day (and Flickr, and instant messaging, and discussion forums and bulletin boards), the […]
Companies spend a lot of effort, time and money differentiating themselves from competitors for marketing purposes.
Don’t make the assumption that differentiation is something that only advertisers need worry about. It goes right to the core of answering the public relations question: Why should anyone care about what we have to say?
And it goes right to […]
If you use an electronic chainsaw, is that more environmentally friendly than a gas-powered one? What has a smaller carbon footprint, a wooden-handled paintbrush (doesn’t hurt trees) or one with a plastic handle (doesn’t use non-renewable oil)?
These questions and hundreds more faced Home Depot when it decided to create an eco-friendly label for goods sold […]
It’s possible to attract people to a communications program without a video, but given the nature of the work, why wouldn’t you use video to get your message out?
Easier said than done. A few videos on YouTube show the pros and cons of attraction by video.
Toronto’s Centennial College Centre for Creative Communications has a number […]
Business communications for the real world
Written by Eric Eggertson [email] for b5media.
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