Marketing and PR News and Ideas, February 14, 2008
Worth reading:
Experience Schulich - Ed Lee ponders going the MBA route, and finds some new ways to focus business thinking. Like marketing strategy that considers segmentation, positioning and targeting of the markets that organizations should be “in.”
Smoldering Controversy - Is Big Tobacco funding research about teen smokers to help drive kids from tobacco, or to find a better way to get them hooked? The Centre for Media and Democracy wants to know why the funding source was kept a secret.
Working Nostalgia in PR - Jeremy Pepper waxes philosophic on the power of appealing to memories in advertising and public relations.
Why We Use Twitter - The Secretary of Spin for Topaz Partners, Doug Haslam reports on how five folks use Twitter to do business. More photos.
Video Mashups: Easy to Create and Helpful for Visitors - David Meerman Scott offers an alternative for those companies that don’t think they have what it takes for YouTube.
Better then Free -Kevin Kelly offers wisdom about making your company or product stand out in an increasingly commoditized business world. This is one of those think pieces that makes you stop and think about what you’ve been doing, and what you need to do. Thanks to Christopher Carfi for the link.
Technorati Tags: public relations, business, communication, doug haslam, tobacco, smoking, schulich, mba, twitter, nostalgia
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