GROVER’S MILL, NJ — The hour of darkness that engulfed Europe tonight left most essential services intact, despite a scare at a nuclear plant that turned off its alarm system to preserve power.
Earth Hour is heading for North America, causing the Department of Homeland Security to upgrade its terror alert to Dark.
“Many people are […]
GROVERS MILL, NJ — There are reports from Tonga of drivers turning off their lights during Earth Hour.
Eyewitnesses were unable to give accurate estimates of how many vehicles may have been involved in a massive pile-up at the Pacific island country’s traffic light, which was also turned off.
“It’s too dark! I can’t tell you […]
GROVER’S MILL, NJ — Today the Mercury Players Mashup Group will be chronicling Earth Hour, a symbolic gesture of environmental awareness to be carried out in more than 200 cities around the world.
The official organizers of Earth Hour is the World Wildlife Fund, a group that represents the interests of animals, their habitats, and […]
You would think George Bush’s massive failure to communicate himself out of the Iraq invasion quagmire would serve as a lesson for other major powers.
The Chinese spin on the Tibetan protests are clear and consistent: the Dalai Lama is a lying, scheming radical fomenting rebellion in an otherwise peaceful part of China.
In an almost unprecedented […]
Big agencies are good at systematizing strategy development, media buying and media contact management.
But can you automate creativity?
How do you keep from turning into a factory for homogenous advertising or public relations?
These question were asked 60 years ago by Bill Bernbach, as his agency began to grow. His response was a manifesto that calls for the […]
I’ve neglected my blogroll lately. It’s revised today, but still missing some of my favorite blogs/sites. Still to come: podcasts.
Alice Marshall
Allan Jenkins
Andy Lark
B.L. Ochman
Bad Pitch Blog
Bob LeDrew
Brian Clark
Church Marketing Sucks
Colin McKay
Darren Barefoot
Dave Traynor
David Jones
David Parmet
Doc Searls
Geoff Livingston et al
Ike Piggott
Jeremiah Owyang
Joseph Thornley
Josh Hallett
Kami Huyse
Kevin Dugan
Lifehacker
Mark Evans
Matthew Ingram
Melanie Seasons
Michael Geist
Neville Hobson
Now Is Gone
Paull Young
Peter Himler
PR Couture
PR […]
If there’s one thing guaranteed to make me froth at the mouth, it’s instructions and signage that seem designed to confuse the reader.
Yesterday I was at the airport picking up my spouse. I had my coins ready for the parking meter.
Surprise! There are no parking meters. Every five or six parking spaces have a […]
An audacious statement helps you stand out from the crowd.
A bombastic statement makes you stand out for the wrong reasons.
PerfectBusiness.com isn’t content to offer useful services for those starting a business. Instead, it stands on a soapbox and shouts to the world:
“New Web Site Aims to Boost U.S. Economy by Driving Startups”
All that’s missing is […]
What cliche is appropriate? Every cloud has a silver lining? You can make a silk purse from a sow’s ear? Sleazy sex scandals can pay off?
The prostitute named in the Eliot Spitzer affair has brought in more than $200,000 in music sales, and gained some minor airplay on at least on commercial radio station.
Still waiting […]
Business communications for the real world
Written by Eric Eggertson [email] for b5media.
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