Denials Have Two Sides - True/Sort of True
In denying that Digg isn’t in the middle of a bidding war by Microsoft and Google, Digg CEO Jay Adelson doesn’t actually say the recommendation site isn’t in negotiations for sale.
As Matthew Ingram notes, the specific denial is that there isn’t a bidding war between those two companies. All other possibilities remain undenied.
If the impression is left that the denial covers a lot more ground, that’s okay with Digg.
And no, this is not some new tactic. Watch any lawyer’s lips move, and you see the careful alignment of words to make a very precise statement that doesn’t open any new doors to interpretation.
Technorati Tags: denial, digg, jay adelson, matthew ingram, rumors, microsoft, google, public relations
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POSTED IN: Communication Tactics, Entrepreneurs, Ethics, Persuasion, Spin
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