Making a Promo Opportunity of a Scandal
What cliche is appropriate? Every cloud has a silver lining? You can make a silk purse from a sow’s ear? Sleazy sex scandals can pay off?
The prostitute named in the Eliot Spitzer affair has brought in more than $200,000 in music sales, and gained some minor airplay on at least on commercial radio station.
Still waiting for the tell-all book, 60 Minutes/20-20 interview, mall openings and action figures. I’m thinking there won’t be any tie-ins with a fast food chain.
Technorati Tags: sex scandal, eliot spitzer, music, sales, sleazy, public relations, crisis, airplay, Ashley Alexandra Dupre
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POSTED IN: Buzz, Celebrity PR, Crisis Communications, Ethics, Marketing, Politics, Promotions
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