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Common Sense PR

Archive for March 2008

March 15th, 2008

Quick Tip: The Walrus Is Paul

Outward-facing communication shouldn’t use jargon and inside jokes, but internally, the sky’s the limit.
 
For communication with and among employees, the use of nicknames, jargon and inside jokes is part of what bonds people together. Forcing the language to fit a preconceived notion of Strunk & White clarity can make work seem too much like work.
Relax […]

By Eric Eggertson -- 3 comments

March 14th, 2008

Twitterstorm, the Aftermath

Slightly bloodied, but unbowed, Sarah Lacy won’t let a Twitterstorm get her down.
The Business Week columnist spent an uncomfortable interview/heckling session at the South by Southwest Interactive conference, but isn’t overly apologetic about the interview. Comments during and after the session on Twitter got pretty nasty.  She says:
“But don’t blame Twitter. Social technologies are […]

By Eric Eggertson -- 1 comment

March 14th, 2008

Dilemma: Protect Rights or Get Free Buzz

The battle continues. Entertainment companies continue to let their lawyers do the talking, as they fight copyright infringements by consumer-generated sites.
Viacom goes after YouTube for $1 billion. I’m waiting for the countersuit, asking Viacom for compensation for the massive free advertising for its “products.”
It will be interesting to see how Paramount fares with its sharing-friendly […]

By Eric Eggertson -- 1 comment

March 12th, 2008

Best Angle on Media Spitzerfest

Jon Stewart and his Daily Show writers nailed the highlight of the media’s intense feeding frenzy on the implosion of New York Governor Eliot Spitzer’s political career.
The Daily Show’s newsreel March 11 showed clips of several veteran journalists expressing naive confusion over how someone might run up a tab and pay one’s bill with a […]

By Eric Eggertson -- 4 comments

March 12th, 2008

‘Off the Record’ Comments Sometimes Aren’t

Journalists often give their interview subjects the benefit of the doubt when they slip up.
That wasn’t the case this week when Barack Obama foreign policy advisor Samantha Power stepped down from her unpaid position after being quoted as calling Hillary Clinton “a monster” in an interview with a reporter from Scotland’s The Scotsman newspaper. She […]

By Eric Eggertson -- 0 comments

March 10th, 2008

Spitzer Can’t Communicate his Way out of Sex Scandal

There are times when the public is willing to forgive the indiscretions of public figures. This ain’t one of them.
The problem Eliot Spitzer faces is of his own making. The hardball approach to wrongdoers that made his career now prevents him from successfully playing the contrition card.
As Conrad Black has learned (or maybe he […]

By Eric Eggertson -- 6 comments

March 7th, 2008

Denials Have Two Sides - True/Sort of True

In denying that Digg isn’t in the middle of a bidding war by Microsoft and Google, Digg CEO Jay Adelson doesn’t actually say the recommendation site isn’t in negotiations for sale.
As Matthew Ingram notes, the specific denial is that there isn’t a bidding war between those two companies. All other possibilities remain undenied.
If the […]

By Eric Eggertson -- 0 comments

March 6th, 2008

Marketing and PR News and Ideas, March 6, 2008

Worth reading:
8 Ways to Avoid Information Overload - Dean Rieck guest posts on Copyblogger about how to keep your writing lean and clean.
Enough with Blogger Strategies! - Dave Fleet talks about how organizations can get involved in blogging, and points to various primers on the subject.
Can Companies Be Authentic? - David Weinberger has his […]

By Eric Eggertson -- 0 comments

March 6th, 2008

Twitter in Plain English - Simply Done

There’s something about getting back to basics. To some, it seems like a step backwards.
Now, imagine you need just the basics. Suddenly, the beauty of someone explaining a topic in simple terms is invaluable.

Lee and Satchi Lefever have posted another in a series of short videos on social media. This one looks at Twitter […]

By Eric Eggertson -- 4 comments