Some people throw out ideas in roughly-hewn sentence fragments, using whatever words come to mind.
Others obsess over finding le mot just. Their dictionary is not far away, and they are constantly rediscovering turns of phrase that they read or heard years ago, and trying them out.
There is generally no definitive way of writing or speaking. […]
Lawyers are often very good at helping organizations achieve their goals. But when it comes to plotting effective public relations moves, they too often forget how that legal action can be seen as aggressive overkill to the average person.
Case in point, the chill effect attempted by lawyer Clifford Shoemaker on behalf of his clients, who […]
There are times when it’s important to pore over a document (or a video, or whatnot), refining until you’ve got it perfect.
Then there’s the rest of the time, when getting close to perfect probably took more time than the task was worth.
If you find it difficult to complete tasks because the thought of making […]
You see this all the time.
A page that is left blank for the print version of a publication (the reverse side of the table of contents, for example) is left as a blank page in the online PDF version.
This helps maintain consistent pagination between the two versions, but what a waste. Most people don’t […]
Worth reading:
Boo! jetBlue, and jetBlue Adds Insult to Injury - Washington D.C. communications/social media consultant Geoff Livingston writes on his new personal blog about getting an inadequate customer service response, followed by more grief. On the plus side, jetBlue Airways has a Twitter account that it’s using to engage with early adopters of the […]
With the increasing ease of capturing images for personal and professional use, more and more people are capturing and distributing photos and videos. But are they prepared to deal with the legality of their use?
If your job requires you to take photos, video or audio of strangers, you should always carry photo ID and […]
A photographer is spotted taking pictures of children. Someone worries he might be up to something, and calls the police.
They track him on community security cameras and a cop pulls him over.
His question, after being stopped for possibly taking inappropriate photos: Why didn’t the person just ask him why he was taking pictures?
This is […]
I don’t hate advertising.
It’s bad advertising that either has me laughing or crying, depending on whether it’s interrupting me or filling some dead time in my otherwise busy life.
If advertising didn’t exist (see Life without Advertising: Quiet, Too Quiet?), I would have to do more research to find what I need or want. […]
Would you miss advertising if it didn’t exist?
That’s what Terry O’Reilly asked today on his radio series The Age of Persuasion.
In this week’s episode, he takes us to a world where ads don’t exist. Neither does Google, or free TV shows, or most of the fashion industry.
A quieter world, yes. But maybe not as idyllic […]
Business communications for the real world
Written by Eric Eggertson [email] for b5media.
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