Olympic Torch Relay: Virtual Edition
Talk about having your symbolism hijacked. The Chinese government and the International Olympic Committee have seen the usual positive tenor of the international torch relay degenerate into a platform for political protests over human rights.
The challenge now is to pretend that the torch is being peacefully passed from hand-to-hand with the world looking on with respect.
With creative camera work, video editing and computer-generated imaging, this shouldn’t be a problem for China.
As long as no one watches any newscasts, reads a paper, hears a radio report or checks out the Internet.
Photo-illustration by Mike Licht.
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POSTED IN: Advocacy, Buzz, Communication Tactics, Crisis Communications, Ethics, Executive Mindset, News and Ideas, PR, Politics, Promotions, Reputation Management, Spin

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