b5media.com

Advertise with us

Enjoying this blog? Check out the rest of the Business Channel Subscribe to this Feed

Common Sense PR

Olympic Torch Relay: Virtual Edition

by Eric Eggertson on April 10th, 2008

Talk about having your symbolism hijacked. The Chinese government and the International Olympic Committee have seen the usual positive tenor of the international torch relay degenerate into a platform for political protests over human rights.

olympic-torch-MIKE-LICHT The challenge now is to pretend that the torch is being peacefully passed from hand-to-hand with the world looking on with respect.

With creative camera work, video editing and computer-generated imaging, this shouldn’t be a problem for China.

As long as no one watches any newscasts, reads a paper, hears a radio report or checks out the Internet.

Photo-illustration by Mike Licht.

POSTED IN: Advocacy, Buzz, Communication Tactics, Crisis Communications, Ethics, Executive Mindset, News and Ideas, PR, Politics, Promotions, Reputation Management, Spin

0 opinions for Olympic Torch Relay: Virtual Edition

  • No one has left a comment yet. You know what this means, right? You could be first!

Have an opinion? Leave a comment:




Site Meter
Close
E-mail It