Must… Resist… Social Media!
There is no magic solution to all business issues, so stop looking for the online discussion tool to solve every last thing.
On the other hand, there remain a committed group of corporate communicators and their bosses who are determined to resist the lure of wikis, blogs, podcasts and other conversational tools for business.
Shel Holtz does his usual good job of countering the various arguments against organizations adopting social media tools.
His main points:
- Even usually-cautious lawyers are signing onto the Cluetrain;
- You can show the ROI;
- The time-sink factor can be managed.
Technorati Tags: blogging, business, communications, public relations, corporate, companies, podcasts, wikis, organizations, resistance, change, metrics, early adopters, non-adopters, denial
Related Stories
POSTED IN: Communication Tactics, Employee Communications, Executive Mindset, Measurement, PR Tools, Social Media, Sources
2 opinions for Must… Resist… Social Media!
The Integration Factor » The Buzz Bin
Apr 21, 2008 at 9:45 am
[…] recent discussions about social media question the validity of the tool set (image by joguldi). Many think that social […]
Robert
Apr 24, 2008 at 10:35 am
It has almost become a pet peeve for me to witness the constant “next-big-thing” jumping that many companies and entrepreneurs engage in. These networking tools are only very effective if they are used consistently and with a personal touch.
But I will go on witnessing the monumental loss of time and resources devoted to each of these “next-big-things” by companies who always scratch their heads and wonder why it never seems to work for them.
Have an opinion? Leave a comment: