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Common Sense PR

Quick Tip: Settle for ‘Good Enough’

by Eric Eggertson on April 29th, 2008

There are times when it’s important to pore over a document (or a video, or whatnot), refining until you’ve got it perfect.

Then there’s the rest of the time, when getting close to perfect probably took more time than the task was worth.

Quick Tips on Common Sense PR

If you find it difficult to complete tasks because the thought of making a small mistake interferes with your sleep, you need to take a few chill pills and call me in the morning.

The advantage of good enough is that you can do it quickly.  In the time it would take to endlessly recraft a message, you can get a message out there, see how people are reacting to it, and make some tweaks.

The law of diminishing returns comes into play all too often for the perfectionists among us.

Aim for good enough, and learn to live with the knowledge that you could have done better, but no one would have noticed.

POSTED IN: Communication Skills, Crisis Communications, Key Messages, Quick Tips, Work

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