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Common Sense PR

Archive for April 2008

April 19th, 2008

Should Questionnaires Be Creative?

One of my favorite bloggers is talking about the questionnaire he and his partner filled in for the architect of their home-to-be.
Darren Barefoot nails the whole questionnaire dilemma. If the questions ask you to say what you want, you won’t be able to describe the things that you don’t know you want.
The “worryingly abstract” questions […]

By Eric Eggertson -- 1 comment

April 19th, 2008

Must… Resist… Social Media!

There is no magic solution to all business issues, so stop looking for the online discussion tool to solve every last thing.
On the other hand, there remain a committed group of corporate communicators and their bosses who are determined to resist the lure of wikis, blogs, podcasts and other conversational tools for business.
Shel Holtz does […]

By Eric Eggertson -- 2 comments

April 19th, 2008

Quick Tip: Maintain Perspective When Sh*t Happens

As I wait for a winter storm to hit in the middle of April, I’m thinking about all the other unexpected events that come our way, whether we’re ready for them or not.
When life lobs a hand grenade in your general direction, the worst thing you can do is freak out. (Okay, if you’re caught […]

By Eric Eggertson -- 0 comments

April 19th, 2008

Dealing with Disaster - Engineering Firm Lost Senior Managers Twice in a Year

When A.D. Williams Engineering founder Allen Williams died in the pilot’s seat of his company plane last October, with his chief financial officer at his side, it was a tragedy for the family and the company.
When his son Reagan succeeded him as president only to die while piloting another plane on company business - […]

By Eric Eggertson -- 0 comments

April 15th, 2008

China Spins, World Applies PRessure

A student of public relations can see a belligerent pattern in the Chinese government’s reputation defence during the past year.
Accusation: producing unsafe productsDefence: blame sloppy manufacturing specs provided by clients.
Accusation: human rights abuses in TibetDefence: allege Dalai Lama’s of conspiracy to cause deaths of ethnic Chinese
Tactic:  Olympic Torch Relay protestsDefence:  glorify noble athletes standing […]

By Eric Eggertson -- 3 comments

April 14th, 2008

Marketing and PR News and Ideas: April 14, 2008

Worth reading:
Today Is Blogger Appreciation Day (Unofficial) - With momentum and attention shifting to micro-blogging tools like Twitter, bloggers may be feeling a bit ignored, says Problogger Darren Rowse. He encourages people to send a blogger an e-mail of appreciation, or to publish a post publicly patting someone on the back. Chris Garrett started off […]

By Eric Eggertson -- 0 comments

April 12th, 2008

Social Media Navel Gazing at Record Levels

A well known blogger deletes his Twitter account, and I read about it in a dozen different places.
Is there nothing more consequential to be talked about? Like, maybe, how to save the planet from destruction, or the kind of parenting children of mega-celebrities get?
Sheesh!
Technorati Tags: twitter, gapingvoid, hugh macleod, bloggers, a-list, celebrity

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By Eric Eggertson -- 3 comments

April 11th, 2008

Everything I Know about Business I Learned Fragging N00bs

There are some rules of engagement in online games. Learn them and you can play Call of Duty 4 and World of Warcraft without becoming a pariah.
Apply them to business, and you will have some back-up when the going gets rough. (Business implications in parentheses.)
1)  Learn the game offline before joining group play. That way, […]

By Eric Eggertson -- 7 comments

April 10th, 2008

Olympic Torch Relay: Virtual Edition

Talk about having your symbolism hijacked. The Chinese government and the International Olympic Committee have seen the usual positive tenor of the international torch relay degenerate into a platform for political protests over human rights.
The challenge now is to pretend that the torch is being peacefully passed from hand-to-hand with the world looking on […]

By Eric Eggertson -- 0 comments