b5media.com

Advertise with us

Enjoying this blog? Check out the rest of the Business Channel Subscribe to this Feed

Common Sense PR

Archive for May 2008

May 31st, 2008

Quick Tip: Feign Ignorance

Too many interviewers think their job is to look smart.
The job of the interviewer is to create an environment in which the subject of the interview is as open, animated and coherent as possible. If jumping on a couch and behaving like an orangutan (with a hat tip to Tom Cruise) is what it takes […]

By Eric Eggertson -- 8 comments

May 31st, 2008

Using Twitter to Search and Sift

It’s such a simple service, but the usefulness of Twitter confounds many observers and participants.
It’s easy to mock Twitter for the trivial content that gets posted by different people.
When I have time at home, I tend to put Twitter in a small Window, (using Twhirl), and it checks for new updates every 3-4 minutes.
The background […]

By Eric Eggertson -- 1 comment

May 31st, 2008

New Paradigm: Social PR

Geoff Livingston sums up the need for companies to abandon their old command and control methods of marketing and message management.
“The way we react to social media’s impact is by moving away from message control, and getting back to creating value for the community served by the newspaper (or TV stations, or …).”
He calls […]

By Eric Eggertson -- 1 comment

May 30th, 2008

The Jaffe Joust Continues

I tend not to criticize enthusiasts and optomists. I think the world needs as much optimism and positive energy as possible.
So it was not without reservations that I cranked out my rant about the paid editorial content that for 10 recent Jaffe Juice episodes have been a sizeable part of Joseph Jaffe’s exploration of “new […]

By Eric Eggertson -- 1 comment

May 29th, 2008

What We Learn from Kids

Having kids can interfere with some career plans, but we also get a lot back. Not the least of which is a new perspective on our lives and careers.
The b5media business bloggers tackled this topic from different perspectives this week.
For links to all the posts, visit Shannon Cherry’s Startup Spark (a blog worth visiting, anyway). […]

By Eric Eggertson -- 0 comments

May 27th, 2008

Governance Rules Learned with our Kids

Having children is something that changes you. Priorities that seem crucial before you have kids don’t loom as large after.
The further I got into parenting (and supervising people) the more I recognized that I needed to adjust my attitude about work and negotiations. Being in charge didn’t mean I got to make unilateral decisions […]

By Eric Eggertson -- 3 comments

May 24th, 2008

Looking for an Online Content Textbook

I’m going to teach a course on website content design, management and standards development. Any suggestions for a textbook, or suggested reading selections, online resources?
The focus will be on online content planning and management, with some discussion of standards, writing styles, and related info.
Any suggestions gratefully accepted. Just leave a comment.
Technorati Tags: business,communications,content management,websites,design,standards,skills,learning,education,course,online communication,teaching,white […]

By Eric Eggertson -- 4 comments

May 24th, 2008

Online Harassment Complaint Hounds Twitter

A polarized discussion has been taking place about Twitter user Ariel Waldman, who went public about a harassment complaint she says wasn’t handled properly.
One one side, you have Twitter employees and some of their supporters, who suggest the affair was overblown, and people were incited to swarm Twitter like a mob.
On the other side, Waldman, […]

By Eric Eggertson -- 2 comments

May 24th, 2008

Clinton’s Foot in Mouth Disease

There’s a reason politicians spend many hours being trained to juggle issues and spout statements that won’t blow up in their faces.
Apparently, Hillary Clinton’s vow to “obliterate” Iran if it attacked Israel wasn’t a slip of the tongue. Now she’s suggesting (ABC News) a potential assassination of presidential nomination opponent Barack Obama is a good […]

By Eric Eggertson -- 0 comments

Site Meter
Close
E-mail It