Marketing and PR News and Ideas, May 10, 2008
Worth reading:
I Want to Speak Like Steve Jobs - Drew McLennan, like a lot of us, is a student of one of the geniuses of the personal presentation.
The ‘Mystery’ of Lousy Customer Service - An adversarial attitude toward customers or employees is a sign of a company that doesn’t know how to behave, says Mary Schmidt on Lipsticking.com. Mary also has her own marketing blog.
300 Free Employee Engagement Keys - David Zinger has a free downloadable e-book with tips on employee engagement. Link via Phil Gerbyshak.
Creativity Slayer - Communicatrix Colleen Wainwright looks at how creativity is affected by procrastination in Steven Pressfield’s book The War of Art.
Steven Pressfield Discusses The War of Art for Entrepreneurs - Pamela Slim points to a podcast about the book. Links again via Phil Gerbyshak.
Marketing the Charity Auction - Seth Godin wants charities to rethink the bargain-hunter approach in auctions, and promote the idea of overpaying for auction items. This puts the emphasis back on giving.
Previous News and Ideas posts.
Photo via iStockphoto by Pali Rao.
Technorati Tags: public relations, events, thinking, seth godin, steven pressfield, entrepreneurs, business, communications, blogs, communicatrix
Tags: ads, branding, customer service, david zinger, drew mclennan, employee engagement, lipsticking.com, phil gerbyshak, steve jobs, the war of artRelated Stories
POSTED IN: Communication Tactics, Customers, Marketing, News and Ideas, PR, Sources
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