Yearbook Photoshock - Blame Game 2
The story about the messed up yearbook photos gets better.
Lifetouch National School Studios reportedly was trying to fix their mess-up of a batch of photos when they botched the job even further by trying to paste faces onto other bodies.
My criticism of their weasely attempt to duck their responsibility goes double with the revelation that they were trying to cover up a sloppy photo editing job.
Technorati Tags: business,communications,public relations,mistakes,errors,screwups,yearbooks,photos,students,cover up,lifetouch,photography,photoshop,weasels,editing
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POSTED IN: Apologies, Crisis Communications, Customers, Ethics, Executive Mindset, PR, Reputation Management
2 opinions for Yearbook Photoshock - Blame Game 2
Waleska Alsieux
May 22, 2008 at 11:48 am
Okkk… That’s not good! They do the pictures for my eldest daughter’s school.
What is this world coming to? But, that just goes to show that as we advance in technology, we are going to face more and more fraudulent behavior and the people who will try to get away with it..
Thanks Eric!
Scott Baradell
May 22, 2008 at 2:20 pm
Thanks for the link, sir. Yeah, I was shocked at how lame their response was. No “misinterpretation of the client’s guidelines” could lead to this kind of screw-up. Crisis communications gone wrong.
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