Common Sense PR

How can you use PR to sell a house

by Shannon Cherry on November 10th, 2008

First, you need to know, I am NOT a real estate agent or broker. (And in this market, I am very grateful for that.)

However, I am selling my house. It’s a beautiful 1853 Victorian brownstone in Albany, NY. And as an experiment, I’ve been using some PR techniques that many real estate professionals use, as well as a couple of my own, to get the word out:

• I bought a keyword-rich domain name and created a small website for it.
• I’ve been posting on craigslist. I’ve written several different promotional ads and posting them on various days and times.
• I’ve used a cool free real estate feature called postlets.
• I’ve created a virtual tour using Photobucket.
• I’ve created fliers and postcards to hand out to people who may know people looking to move.

Now, I’, trying to come up with an idea for a press release… but am coming up blank.  Perhaps a pitch on selling in a bad economy may work, but I want something meatier.

What do you think?  Do you have any ideas I should be using?

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