Does this hologram make my butt look big?
Sure, sure. The big news on election night was that Barak Obama was elected the 44th president of the US.
However, I think a story got buried as a result: CNN using ‘hologram’ technology. (The reason why hologram was in single quotes is that the image isn’t a real hologram.)
It was really cool to see (and if you missed it, the video is below). But it got me thinking what it means for people being interviewed using that technology.
You see, as a publicist, I have always advised people to look their best on camera, especially concentrating on the waist up, and the front. This technology, however, provides a 360 view of the interviewee, so now details like what you look like on the back end will be just as important as the front.
And don’t forget your shoes! While it goes without saying that your interview clothes should be neat and clean, very few give the same time and attention to their shoes.
Above all, you’ll need to be neat and professional looking…plus have a double mirror or a friend help you next time you get asked to be interviewed!
Tags: being interviewed, cnn, dressing properly for interviews, hologram, media coverage, PR, public relations, publicityRelated Stories
POSTED IN: New Media, News and Ideas, PR, PR Tools, Visuals
2 opinions for Does this hologram make my butt look big?
XW
Nov 13, 2008 at 5:46 pm
Don´t believe what they are trying to tell you.
This technology, however impressive it might appear in public demonstrations, is neither a hologram, not even 3D, it takes a flat regular HD image and projects it using an age-old mirror trick
above the stage. It appears “3D” to the *distant* audience who cannot stand up and walk around as otherwise they would quickly discover that the image is actually flat, has no depth and no “sidewise” view, left alone a backside (360 degs). Repeatedly calling this stuff holographic and 3D is really an insult to any physicist and serious technician.
The underlying “Peppers Ghost technology” in contrast is at least true 3D and can be viewed (seen from the side) within a limited range of angles, but this is because it uses true 3D objects reflected out of another room through a mirror, no flat camera images.
The only high-tech in the new technique that it uses a thin reflective foil instead of large sheets of window glass and up-to-date HD images
XW
Maggie Kerr-Southin
Nov 16, 2008 at 11:35 pm
It’s great to see you talking about “what not to wear.” Clients get so nervous about what to say, but so frequently turn up looking like they’ve been out in the garden! I try to attend interviews and give them the once over - and ensure there’s no soup on the tie or other little bits that glow on camera.
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