Lawyers are often very good at helping organizations achieve their goals. But when it comes to plotting effective public relations moves, they too often forget how that legal action can be seen as aggressive overkill to the average person.
Case in point, the chill effect attempted by lawyer Clifford Shoemaker on behalf of his clients, who […]
A student of public relations can see a belligerent pattern in the Chinese government’s reputation defence during the past year.
Accusation: producing unsafe productsDefence: blame sloppy manufacturing specs provided by clients.
Accusation: human rights abuses in TibetDefence: allege Dalai Lama’s of conspiracy to cause deaths of ethnic Chinese
Tactic: Olympic Torch Relay protestsDefence: glorify noble athletes standing […]
Talk about having your symbolism hijacked. The Chinese government and the International Olympic Committee have seen the usual positive tenor of the international torch relay degenerate into a platform for political protests over human rights.
The challenge now is to pretend that the torch is being peacefully passed from hand-to-hand with the world looking on […]
After my send-up of the dangers of Earth Hour last week, I got pinged about an excellent critique of the world-wide event.
The source - a high school in Australia - was a bit unexpected, but the quality of commentary is excellent. Here’s a quote from Greenwashing - Raising Awareness or Breeding Complacency?, by Jimmy […]
Whether you’re a social director on a cruise ship, a union organizer, or a catalyst for online action, the role of organizer requires patience.
A certain streak of zealotry seems to be a requirement, if you’re going to make it through the endless work of encouraging and prodding people to support whatever cause you’re working […]
How valuable are symbolic events like Earth Hour? Are we better off ignoring the media hype and getting on with changing our energy consumption?
The discussions I followed this weekend indicated that symbolic events have a place, but the optics of spending a piddly hour each year on the subject is unfortunate.
I poked some fun […]
GROVER’S MILL, NJ — The hour of darkness that engulfed Europe tonight left most essential services intact, despite a scare at a nuclear plant that turned off its alarm system to preserve power.
Earth Hour is heading for North America, causing the Department of Homeland Security to upgrade its terror alert to Dark.
“Many people are […]
GROVERS MILL, NJ — There are reports from Tonga of drivers turning off their lights during Earth Hour.
Eyewitnesses were unable to give accurate estimates of how many vehicles may have been involved in a massive pile-up at the Pacific island country’s traffic light, which was also turned off.
“It’s too dark! I can’t tell you […]
GROVER’S MILL, NJ — Today the Mercury Players Mashup Group will be chronicling Earth Hour, a symbolic gesture of environmental awareness to be carried out in more than 200 cities around the world.
The official organizers of Earth Hour is the World Wildlife Fund, a group that represents the interests of animals, their habitats, and […]
Business communications for the real world
Written by Eric Eggertson [email] for b5media.
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