It’s been a busy week of accusations, gnashing of teeth, and protests of innocence.
The Middle East? No, I’m talking about the ongoing debate between bloggers and journalists on one side and public relations folks on the other.
Most bloggers (and many journalists) seem to assume that the only thing a PR does all day is dream […]
I don’t hate advertising.
It’s bad advertising that either has me laughing or crying, depending on whether it’s interrupting me or filling some dead time in my otherwise busy life.
If advertising didn’t exist (see Life without Advertising: Quiet, Too Quiet?), I would have to do more research to find what I need or want. […]
Would you miss advertising if it didn’t exist?
That’s what Terry O’Reilly asked today on his radio series The Age of Persuasion.
In this week’s episode, he takes us to a world where ads don’t exist. Neither does Google, or free TV shows, or most of the fashion industry.
A quieter world, yes. But maybe not as idyllic […]
Big agencies are good at systematizing strategy development, media buying and media contact management.
But can you automate creativity?
How do you keep from turning into a factory for homogenous advertising or public relations?
These question were asked 60 years ago by Bill Bernbach, as his agency began to grow. His response was a manifesto that calls for the […]
As an advertising guru, Terry O’Reilly rocks.
The host of The Age of Persuasion is back for his third season of audio voyages inside the world of advertising, trends, and influencing behavior.
The series airs on CBC Radio One Saturday mornings at 11:30, or Sirius satellite at 10:30 a.m. Eastern Time. (For anyone outside Canada, it […]
Any parent worth their salt will admit that some of the most objectionable behavior their children display is a direct or indirect result of parenting decisions (or failures to make decisions).
It’s the same for dog owners. What was tolerated as cute behavior in a puppy becomes a lifelong habit that loses its charm in a […]
Worth reading:
Lysee Webb of Heatherette: Style Scoop looks at how a fairly recent grad worked her way into a job as in-house PR for a hot New York design house (via PR Couture).
What I Wish My New Employee Knew - Todd Defren talks about the culture at Shift Communications, for new and prospective hires. Oh, […]
Worth reading:
Meatball Sundae: 10 Questions for Seth Godin - The marketing guru answers 10 questions from Hugh MacLeod about his new book.
Stop Using Views to Measure YouTube Success - Dave Fleet thinks it’s too easy (and doesn’t tell people enough) to just point to number of views as a measure of the impact of a […]
Worth reading:
Josh Morgan gets annoyed by the knee-jerk reaction that if positive reviews are influenced by public relations work, the reviews were paid for. Except in extremely rare cases, it’s usually just good facilitation.
Brendan Cooper explains the metrics behind his monthly ranking of PR blogs, and in the comments, explains why John Wagner’s excellent On […]
Business communications for the real world
Written by Eric Eggertson [email] for b5media.
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