Any parent worth their salt will admit that some of the most objectionable behavior their children display is a direct or indirect result of parenting decisions (or failures to make decisions).
It’s the same for dog owners. What was tolerated as cute behavior in a puppy becomes a lifelong habit that loses its charm in a […]
Worth reading:
Lysee Webb of Heatherette: Style Scoop looks at how a fairly recent grad worked her way into a job as in-house PR for a hot New York design house (via PR Couture).
What I Wish My New Employee Knew - Todd Defren talks about the culture at Shift Communications, for new and prospective hires. Oh, […]
Worth reading:
Meatball Sundae: 10 Questions for Seth Godin - The marketing guru answers 10 questions from Hugh MacLeod about his new book.
Stop Using Views to Measure YouTube Success - Dave Fleet thinks it’s too easy (and doesn’t tell people enough) to just point to number of views as a measure of the impact of a […]
Worth reading:
Josh Morgan gets annoyed by the knee-jerk reaction that if positive reviews are influenced by public relations work, the reviews were paid for. Except in extremely rare cases, it’s usually just good facilitation.
Brendan Cooper explains the metrics behind his monthly ranking of PR blogs, and in the comments, explains why John Wagner’s excellent On […]
Most promotions involving video gamers seem to make them do things they don’t like - mailing something somewhere, or visiting a boring website and jumping through some meaningless hoops.
A new promotion by Old Spice reaches out to gamers and helps them compete in Xbox 360 challenges of their own design. This is smart. This is […]
Talk to anyone who runs a PR firm, whether it’s a one person shop or international, and they’ll tell you stories of a deadbeat client.
Kohnke Communications, a California agency specializing in promoting video games and other entertainment work, is suing video game developer Perpetual Entertainment and its principals, saying the client hid their financial troubles […]
This is a bit of advice that people in sales always drive home.
Don’t forget to ask for the business of the person you’re dealing with.
It’s not enough to explain why you could do a good job. You have to openly express the desire to take on the project, and ask to get the work.
But I’m […]
Robert Scoble keeps telling us that a blogger with five readers can get their story picked up around the world, if other bloggers and media pick up on it.
That seems to be the case of university student Rosie Siman, who blogged October 8 about some unethical activity in "Target Rounders," a word-of-mouth group of fans […]
Getting past the "he said, she said" debate, we have further dialogue about the relationship between PR people, bloggers and the media.
Technosailor Aaron Brazell is hosting an extended roundtable discussion on what PR people need to know about social media, and how bloggers and others can get what they need from companies. He is joined […]
Business communications for the real world
Written by Eric Eggertson [email] for b5media.
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