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Common Sense PR

Archive for the ‘Apologies’ Category

May 14th, 2008

Damage Control: Tim Horton’s Reverses Firing for Doughnut Hole Freebie

What a schmozzle.
The recent uproar after the firing of an employee over her decision to give a free bite-sized snack to the young child of a customer lead the Tim Horton’s chain to unfire her.
The optics of firing a single mother for an act of kindness put the fast food chain in a bind.
Is […]

By Eric Eggertson -- 2 comments

March 10th, 2008

Spitzer Can’t Communicate his Way out of Sex Scandal

There are times when the public is willing to forgive the indiscretions of public figures. This ain’t one of them.
The problem Eliot Spitzer faces is of his own making. The hardball approach to wrongdoers that made his career now prevents him from successfully playing the contrition card.
As Conrad Black has learned (or maybe he […]

By Eric Eggertson -- 6 comments

January 10th, 2008

FEMA Communications Fall Guy Speaks Out about Fake News Conference

Ouch. A few days before he was set to leave his job at FEMA, Pat Philbin found himself at the centre of the fake news conference controversy.
As he explains to Kami Huyse on her blog (audio on FIR Interviews), he accepted responsibility to a few reporters because he was the one ultimately responsible for the […]

By Eric Eggertson -- 5 comments

December 22nd, 2007

Key Messages for Santa - Spin for the Holidays

Even a Jolly Old Elf who can travel through time on a sled pulled by flying reindeer needs to keep his image polished.
I spent a couple of hours in September coaching Santa (pictured at left before donning his hat and coat) via Skype on public relations. I can’t reveal all the word-of-mouth marketing and media […]

By Eric Eggertson -- 3 comments

December 18th, 2007

Crisis Response over Customer Password Leak Looks Inadequate

The days are gone when it’s possible to respond to an online security slip-up by minimizing the potential damage to customers.
Business customers of Canada Post complained that they were able to view other customers’ login IDs and passwords, and other personal information.
The response, quoted in the Globe and Mail:
François Legault, a spokesman for Canada Post, […]

By Eric Eggertson -- 0 comments

November 29th, 2007

Mulroney Undaunted by Allegations about Cash Payment

The Mulroney spin machine will gear up again today, as a former business associate testifies about the details behind a cash payment.
Canada’s former prime minister is facing heat from allegations by Karlheinz Schreiber, a German middleman in various arms and aviation deals who paid Brian Mulroney $300,000 in cash after the PM left office. Schreiber […]

By Eric Eggertson -- 2 comments

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