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Common Sense PR

Archive for the ‘Audiences’ Category

June 7th, 2008

Demographic Reality Test: Teenagers As Brand-addicted Mall Rats

In business, politics and all the other areas of society that try to influence behavior, we work hard at understanding how people act, and why they do what they do.
Yet, generation after generation, there has been an almost automatic dismissal of teen culture as being poisoned by selfishness.
“Kids these days don’t show enough respect for […]

By Eric Eggertson -- 0 comments

June 7th, 2008

Rethinking Speechwriting in the Context of Conversational Communications

There was a time when a public speaker could count on the attention of their audience.
Blackberries, wireless laptops, and other tools mean that you’re no longer in control of the environment you’re speaking in. Are you talking to a room full of conference-goers, or to all the readers of live bloggers and folks Twittering your […]

By Eric Eggertson -- 0 comments

June 4th, 2008

Tunnel Vision Crippled Clinton Campaign

There’s a mountain of analysis of what went wrong with Hillary Clinton’s drive for the presidential nomination.
I’m with the pundits who say it was her team’s assumption that they were orchestrating a coronation when they needed to be gearing up for a marathon race.
While the dark horse (no pun intended) raised buckets of money […]

By Eric Eggertson -- 2 comments

May 30th, 2008

The Jaffe Joust Continues

I tend not to criticize enthusiasts and optomists. I think the world needs as much optimism and positive energy as possible.
So it was not without reservations that I cranked out my rant about the paid editorial content that for 10 recent Jaffe Juice episodes have been a sizeable part of Joseph Jaffe’s exploration of “new […]

By Eric Eggertson -- 1 comment

May 24th, 2008

Looking for an Online Content Textbook

I’m going to teach a course on website content design, management and standards development. Any suggestions for a textbook, or suggested reading selections, online resources?
The focus will be on online content planning and management, with some discussion of standards, writing styles, and related info.
Any suggestions gratefully accepted. Just leave a comment.
Technorati Tags: business,communications,content management,websites,design,standards,skills,learning,education,course,online communication,teaching,white […]

By Eric Eggertson -- 4 comments

May 24th, 2008

Online Harassment Complaint Hounds Twitter

A polarized discussion has been taking place about Twitter user Ariel Waldman, who went public about a harassment complaint she says wasn’t handled properly.
One one side, you have Twitter employees and some of their supporters, who suggest the affair was overblown, and people were incited to swarm Twitter like a mob.
On the other side, Waldman, […]

By Eric Eggertson -- 2 comments

May 15th, 2008

Donahue on Iraq: We’re to Blame

Phil Donahue on CBC Radio’s As It Happens:
Who’s to blame? 
“The American people are. We elect leaders who talk tough, who say ‘Bring it on,’ instead of bringing help.”
“Every major daily paper in the United States was behind this war.”
Donahue has discovered the documentary film format, and spoke with soldiers and their families about the personal […]

By Eric Eggertson -- 1 comment

May 14th, 2008

Podcast Advertorials and Infomercials Aren’t Conversational in any Way I Recognize

If a little bit of advertiser involvement in podcasts is good, a lot is better, right?
No!
Let’s look at two business podcasts and how they treat their advertisers (or “sponsors”, if you want to pretend it’s not advertising).
On For Immediate Release, Shel Holtz and Neville Hobson talked openly about adding commentaries prepared and voiced by their […]

By Eric Eggertson -- 26 comments

May 7th, 2008

Perception of VOIP 9-1-1 Access Fatal

Customers of VOIP phone services are supposed to alert their service provider if they move, so the instructions can be changed for emergency services responding to a 911 call.
But that doesn’t mean the company is off the hook. A family in Calgary lost their 18-month-old son after ambulance crews were dispatched to an old […]

By Eric Eggertson -- 1 comment

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