(Warning: I have been known to get cranky about bombastic overstatements by the digerati.)
If you don’t have a Twitter account, your career may be kinda meaningless.
That’s the provocative statement teasing readers to visit Todd Defren’s PR Squared blog.
It’s been proven time and again that this technique works. Provoke discussion by making a blanket statement that […]
Talk about having your symbolism hijacked. The Chinese government and the International Olympic Committee have seen the usual positive tenor of the international torch relay degenerate into a platform for political protests over human rights.
The challenge now is to pretend that the torch is being peacefully passed from hand-to-hand with the world looking on […]
Stealing someone’s identity to defraud someone is a serious criminal offence.
Borrowing someone’s identity to take the piss out of them, as the Brits would say, is a time-tested satirical technique.
The skewerer gets props for cleverness. But the one who is skewered often also gains visibility, possibly a wider audience, and kudos for having a sense […]
Whether you’re a social director on a cruise ship, a union organizer, or a catalyst for online action, the role of organizer requires patience.
A certain streak of zealotry seems to be a requirement, if you’re going to make it through the endless work of encouraging and prodding people to support whatever cause you’re working […]
An audacious statement helps you stand out from the crowd.
A bombastic statement makes you stand out for the wrong reasons.
PerfectBusiness.com isn’t content to offer useful services for those starting a business. Instead, it stands on a soapbox and shouts to the world:
“New Web Site Aims to Boost U.S. Economy by Driving Startups”
All that’s missing is […]
What cliche is appropriate? Every cloud has a silver lining? You can make a silk purse from a sow’s ear? Sleazy sex scandals can pay off?
The prostitute named in the Eliot Spitzer affair has brought in more than $200,000 in music sales, and gained some minor airplay on at least on commercial radio station.
Still waiting […]
The battle continues. Entertainment companies continue to let their lawyers do the talking, as they fight copyright infringements by consumer-generated sites.
Viacom goes after YouTube for $1 billion. I’m waiting for the countersuit, asking Viacom for compensation for the massive free advertising for its “products.”
It will be interesting to see how Paramount fares with its sharing-friendly […]
It sucks to be Wikipedia co-founder Jimmy Wales.
First there was the very public break-up with a lover. Now rumors of sloppy handling of his personal expenses at Wikimedia.
Take two “no comments” and call me in the morning?
His official statement would normally be a good deflection of comments in the media:
“The board, the current executive […]
Just as important as the product or service you deliver is the way in which you do it.
Today we celebrate some examples of people and companies that create a sense of occasion, a sense of specialness.
theme — The WOW FACTOR
For them, the something extra that sets them apart differs from company to company, but […]
Business communications for the real world
Written by Eric Eggertson [email] for b5media.
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