What a schmozzle.
The recent uproar after the firing of an employee over her decision to give a free bite-sized snack to the young child of a customer lead the Tim Horton’s chain to unfire her.
The optics of firing a single mother for an act of kindness put the fast food chain in a bind.
Is […]
There are some rules of engagement in online games. Learn them and you can play Call of Duty 4 and World of Warcraft without becoming a pariah.
Apply them to business, and you will have some back-up when the going gets rough. (Business implications in parentheses.)
1) Learn the game offline before joining group play. That way, […]
Anyone who thinks the world needs yet another social networking site must have rocks in their head.
Cue the music. I guess Robert French, a public relations instructor at Auburn University has rocks in his head, because he’s set up a new meeting place for his students, other students, instructors, and public relations professionals.
It’s PR […]
Big agencies are good at systematizing strategy development, media buying and media contact management.
But can you automate creativity?
How do you keep from turning into a factory for homogenous advertising or public relations?
These question were asked 60 years ago by Bill Bernbach, as his agency began to grow. His response was a manifesto that calls for the […]
Accreditation as a PR veteran or business communications pro gives you a certain something. The International Association of Business Communicators recently released some research to quantify what that something is.
According to a survey of people who have earned their Accredited Business Communicator designation, the process was well worth the effort.
As few as 9-10% […]
This is the big one that makes you sit up at 2 a.m. on your 42nd birthday and realize you have to quit your job.
Despite all the self-help books that suggest you can be anything you want to be, you need to figure out what makes you tick, and act accordingly.
If you’re not a […]
Google has automated what would previously have been a call to the library’s reference department, or a visit to Lexus-Nexus’ database of media stories. But that doesn’t mean we should leave everything to algorithms, search spiders and widgets.
As Twitter reminds me every day (and Flickr, and instant messaging, and discussion forums and bulletin boards), the […]
It’s possible to attract people to a communications program without a video, but given the nature of the work, why wouldn’t you use video to get your message out?
Easier said than done. A few videos on YouTube show the pros and cons of attraction by video.
Toronto’s Centennial College Centre for Creative Communications has a number […]
Business communications for the real world
Written by Eric Eggertson [email] for b5media.
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