GROVER’S MILL, NJ — The hour of darkness that engulfed Europe tonight left most essential services intact, despite a scare at a nuclear plant that turned off its alarm system to preserve power.
Earth Hour is heading for North America, causing the Department of Homeland Security to upgrade its terror alert to Dark.
“Many people are […]
You can’t go to a communicators’ conference without bumping into a session on Crisis Communications Management. But how many people offer to help you prepare for a runaway success?
When you do your scenario planning, include the possibility that you might wildly exceed all expectations.
Can your website withstand 30,000 extra visits in a morning? Can you […]
I was dispensing advice the other day. This is not unusual - I often dispense advice, whether it’s asked for, or not.
One of the recipients of my advice asked me if she could use my e-mail as a guest post on her blog.
So, my seven tips on how to blog more often has been transformed […]
Not just another mega-list, these posts by b5 media Business Channel bloggers sum up the worst possible advice we can think of if you want your business to fail.
Have fun reading some of the Dilbertesque ways managers can suck the potential out of a business venture. But hey, a lot of these tips can […]
Employee engagement has been all the rage for so long that we sometimes forget the value of employee disengagement.
Want your best and brightest to flee? Want rumors and grumbling at all-time highs? Want lower productivity and increased sick time and stress leaves?
Follow these nine steps, and you can achieve results beyond your wildest dreams:
1) […]
The world is full of dull, grey public relations efforts. This might lead the casual observer to think this is because a bland news release is easier to write than an interesting one.
Looks can be deceiving.
Companies have spent decades honing their ability to bore journalists, conference attendees, investors and other important audiences. Many a senior […]
Next time you’re on the hook for photos of a company event, run through this checklist.
1) How will you use the photos? Knowing the likely end uses helps you make sure you get something that will work.
2) Use a familiar camera. The only good camera is one you know how to use.
3) Have fresh […]
In blogging circles they’re called Evergreen posts, or Linkbait. Those helpful lists, tips, checklists and primers that give you “12 Surefire Ways to …”
There’s a reason you see so many of them. They work.
Take Kami Huyse’s Corporate PR 101: A Primer for Companies Interested in Social Media. A clear, easy-to-understand explanation of […]
Communications works best when you keep everything simple. There should be a logical flow to everything you do.
Image: Kami Huyse
Take key messages. San Antonio PR consultant Kami Huyse offers an excellent mental framework for creating key messages that will have impact.
Claim + Fact + […]
Business communications for the real world
Written by Eric Eggertson [email] for b5media.
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