I dragged the family out to see the lunar eclipse Wednesday night. One kid was home sick all day, the other didn’t have pants on. Spouse is just getting over a nasty cold.
Still, there we were, standing at the end of our yard staring at an ochre orb thousands of miles away, marvelling at the […]
You can’t go to a communicators’ conference without bumping into a session on Crisis Communications Management. But how many people offer to help you prepare for a runaway success?
When you do your scenario planning, include the possibility that you might wildly exceed all expectations.
Can your website withstand 30,000 extra visits in a morning? Can you […]
For lawyers, the first rule is to never ask a question in court that you don’t know the answer to.
For politicians, the first rule is to never leave yourself only one option.
Rudolph Guiliani Giuliani and his campaign team forgot that rule, and it looks like it will cost him any chance of becoming the Republican […]
Let’s take this as a given: it’s easier to get people under 30 interested in politics than it is to keep them committed through a lengthy campaign.
Does that mean young people are fickle? Do they not always act on their principles? Are they easily distracted?
Well, yes. But so are we all.
Miki Saxon questions whether youth […]
Ouch. A few days before he was set to leave his job at FEMA, Pat Philbin found himself at the centre of the fake news conference controversy.
As he explains to Kami Huyse on her blog (audio on FIR Interviews), he accepted responsibility to a few reporters because he was the one ultimately responsible for the […]
Even a Jolly Old Elf who can travel through time on a sled pulled by flying reindeer needs to keep his image polished.
I spent a couple of hours in September coaching Santa (pictured at left before donning his hat and coat) via Skype on public relations. I can’t reveal all the word-of-mouth marketing and media […]
They come from Malta. Pink envelopes laced with cheap perfume.
They’re pitching something you probably don’t need, but hopefully your readers will lap up their product.
In a clever ploy to get attention, Darren Barefoot and Julie Szabo are sharing their blogger outreach techniques to publicize their e-book Getting to First Base: A Social Media Marketing […]
Not everyone is ready to follow your advice, no matter how brilliant.
It may be the wrong time. It may be the wrong company. You may not have the clout or persuasion to get management over its inertia.
Your job is to gauge the best course of action and provide advice. If you have laid out the […]
I hate confrontation. But, as conflict-averse as I am, I’ve learned over the years that you need to be able to deal with a client or a boss who has unrealistic expectations, or a poorly thought-out plan.
Phil Gomes has some suggestions about how to "manage up." Where was this advice when I was 22 years […]
Business communications for the real world
Written by Eric Eggertson [email] for b5media.
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