Not everyone is ready to follow your advice, no matter how brilliant.
It may be the wrong time. It may be the wrong company. You may not have the clout or persuasion to get management over its inertia.
Your job is to gauge the best course of action and provide advice. If you have laid out the […]
I hate confrontation. But, as conflict-averse as I am, I’ve learned over the years that you need to be able to deal with a client or a boss who has unrealistic expectations, or a poorly thought-out plan.
Phil Gomes has some suggestions about how to "manage up." Where was this advice when I was 22 years […]
Every organization has vulnerabilities and dependencies that can shut down part or all of their operations for a period of time.
Just ask the companies that operated out of New Orleans pre-Katrina.
If your company has a business resumption plan, you should pull it out and review it. Make sure there is adequate planning about maintaining communications […]
Canadians have been absorbing the revelations of the Air India inquiry, and the results make the 2-hour delay in issuing a warning about a campus shooting at Virginia Tech look like small potatoes.
The most dramatic testimony came from the Lieutenant Governor of Ontario, testifying that, in 1985, working as intelligence director for the Department of […]
Gretzky: skate where the puck is going to be.
Eggertson: think in the past tense about something that hasn’t happened yet.
I try to fake myself out when I’m writing plans.
I review the research, talk to the decision-makers, get the background.
But at some point, I leave all that behind and try to pretend whatever I’m planning has […]
The second-guessing is under way to affix blame and analyze what authorities could have done to lessen the damage Monday in the Virginia Tech campus shooting spree.
The extent of information shared with the campus population about a shooting at a dormitory that morning has been described as too little, too late.
The technical college eventually activated […]
Wired Magazine’s Fred Vogelstein got a glimpse into the media relations strategies and tactics employed by Microsoft and its public relations firm Waggener Edstrom.
He was inadvertently sent a document laying out in detail the extensive efforts being made to monitor, anticipate and influence a feature article on Microsoft’s transformation into a company of greater […]
As a publicist, you have dozens of tactics for drawing attention to an event, company or product. But none of the tactics are guaranteed to work. There’s always an x-factor that can disrupt the best laid plans.
You spend all your time building relationships and preparing to capture attention. In the end, it all comes down […]
We’ve all been there when the naysayer at the management table dealt the killing blow to a proposal.
“Can anyone explain to me why we’re doing this?” the exec asks, with a slightly cranky tone of voice, staring over their glasses at the rest of the management group, and the poor sap struggling through a PowerPoint […]
Business communications for the real world
Written by Eric Eggertson [email] for b5media.
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