You think you know the facts about something that’s common knowledge. Not so, unless you check the facts.
Techdirt’s Mike Masnick points to a copyright blogger who notes a paper that details the incorrect assumptions about the popular song that pulls in millions of dollars each year on a copyright that may not be valid. […]
Customers of VOIP phone services are supposed to alert their service provider if they move, so the instructions can be changed for emergency services responding to a 911 call.
But that doesn’t mean the company is off the hook. A family in Calgary lost their 18-month-old son after ambulance crews were dispatched to an old […]
I work with someone who’s convinced that conferences are inefficient ways to learn useful skills and gain knowledge.
(Sounds like the same criticism Churchill made of democracy: It’s the worst system of government, except for all the other methods.)
Of course conferences aren’t efficient! You’re lucky if you find one mind-altering session at a conference, much less […]
Some people throw out ideas in roughly-hewn sentence fragments, using whatever words come to mind.
Others obsess over finding le mot just. Their dictionary is not far away, and they are constantly rediscovering turns of phrase that they read or heard years ago, and trying them out.
There is generally no definitive way of writing or speaking. […]
There are times when it’s important to pore over a document (or a video, or whatnot), refining until you’ve got it perfect.
Then there’s the rest of the time, when getting close to perfect probably took more time than the task was worth.
If you find it difficult to complete tasks because the thought of making […]
We spend way too much time in our comfort zone, dealing with issues that make us feel safe, using methods that have worked well in the past.
There’s nothing wrong with duplicating past successes, but that isn’t where you want to spend your whole career.
Be aware of opportunities to take small (or large) chances, and […]
Anyone who thinks the world needs yet another social networking site must have rocks in their head.
Cue the music. I guess Robert French, a public relations instructor at Auburn University has rocks in his head, because he’s set up a new meeting place for his students, other students, instructors, and public relations professionals.
It’s PR […]
Big agencies are good at systematizing strategy development, media buying and media contact management.
But can you automate creativity?
How do you keep from turning into a factory for homogenous advertising or public relations?
These question were asked 60 years ago by Bill Bernbach, as his agency began to grow. His response was a manifesto that calls for the […]
If there’s one thing guaranteed to make me froth at the mouth, it’s instructions and signage that seem designed to confuse the reader.
Yesterday I was at the airport picking up my spouse. I had my coins ready for the parking meter.
Surprise! There are no parking meters. Every five or six parking spaces have a […]
Business communications for the real world
Written by Eric Eggertson [email] for b5media.
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