Some people throw out ideas in roughly-hewn sentence fragments, using whatever words come to mind.
Others obsess over finding le mot just. Their dictionary is not far away, and they are constantly rediscovering turns of phrase that they read or heard years ago, and trying them out.
There is generally no definitive way of writing or speaking. […]
There are times when it’s important to pore over a document (or a video, or whatnot), refining until you’ve got it perfect.
Then there’s the rest of the time, when getting close to perfect probably took more time than the task was worth.
If you find it difficult to complete tasks because the thought of making […]
We spend way too much time in our comfort zone, dealing with issues that make us feel safe, using methods that have worked well in the past.
There’s nothing wrong with duplicating past successes, but that isn’t where you want to spend your whole career.
Be aware of opportunities to take small (or large) chances, and […]
Anyone who thinks the world needs yet another social networking site must have rocks in their head.
Cue the music. I guess Robert French, a public relations instructor at Auburn University has rocks in his head, because he’s set up a new meeting place for his students, other students, instructors, and public relations professionals.
It’s PR […]
Big agencies are good at systematizing strategy development, media buying and media contact management.
But can you automate creativity?
How do you keep from turning into a factory for homogenous advertising or public relations?
These question were asked 60 years ago by Bill Bernbach, as his agency began to grow. His response was a manifesto that calls for the […]
If there’s one thing guaranteed to make me froth at the mouth, it’s instructions and signage that seem designed to confuse the reader.
Yesterday I was at the airport picking up my spouse. I had my coins ready for the parking meter.
Surprise! There are no parking meters. Every five or six parking spaces have a […]
There’s something about getting back to basics. To some, it seems like a step backwards.
Now, imagine you need just the basics. Suddenly, the beauty of someone explaining a topic in simple terms is invaluable.
Lee and Satchi Lefever have posted another in a series of short videos on social media. This one looks at Twitter […]
Joe Williams knows how to tell a story. So much so that business people from all over North America pay thousands of dollars to sit with him in the desert outside Tucson, seeking that which cannot be defined.
The week-long corporate training sessions bump you up against Joe’s strategic thinking toolkit, his zen-like philosophical bent, and […]
I dragged the family out to see the lunar eclipse Wednesday night. One kid was home sick all day, the other didn’t have pants on. Spouse is just getting over a nasty cold.
Still, there we were, standing at the end of our yard staring at an ochre orb thousands of miles away, marvelling at the […]
Business communications for the real world
Written by Eric Eggertson [email] for b5media.
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