I work with someone who’s convinced that conferences are inefficient ways to learn useful skills and gain knowledge.
(Sounds like the same criticism Churchill made of democracy: It’s the worst system of government, except for all the other methods.)
Of course conferences aren’t efficient! You’re lucky if you find one mind-altering session at a conference, much less […]
Anyone who thinks the world needs yet another social networking site must have rocks in their head.
Cue the music. I guess Robert French, a public relations instructor at Auburn University has rocks in his head, because he’s set up a new meeting place for his students, other students, instructors, and public relations professionals.
It’s PR […]
Slightly bloodied, but unbowed, Sarah Lacy won’t let a Twitterstorm get her down.
The Business Week columnist spent an uncomfortable interview/heckling session at the South by Southwest Interactive conference, but isn’t overly apologetic about the interview. Comments during and after the session on Twitter got pretty nasty. She says:
“But don’t blame Twitter. Social technologies are […]
Joe Williams knows how to tell a story. So much so that business people from all over North America pay thousands of dollars to sit with him in the desert outside Tucson, seeking that which cannot be defined.
The week-long corporate training sessions bump you up against Joe’s strategic thinking toolkit, his zen-like philosophical bent, and […]
Google has automated what would previously have been a call to the library’s reference department, or a visit to Lexus-Nexus’ database of media stories. But that doesn’t mean we should leave everything to algorithms, search spiders and widgets.
As Twitter reminds me every day (and Flickr, and instant messaging, and discussion forums and bulletin boards), the […]
There’s a golden period during a company’s gestation and birth when a charismatic, energetic, well-connected CEO can handle all the public relations and investor relations.
Enjoy it while it lasts. Because once your company reaches a certain stage in its development, you can’t rely on some personal connections, a blog and your killer presence at trade […]
There’s something sort of disappointing about exchanging business cards with someone who has a dull title, at a dull company with a dull visual identity.
It’s not that you expect every card to have an audio microchip that recites the company’s daily stock prices. It’s that I’m waiting to be surprised or delighted if the card […]
"I’m sorry, but I’m not really sorry, because I shouldn’t have to apologize for what I did."
If you were a four year old, your parents would ream you out for trying to weasel out of a straightforward apology.
Apparently, Dave Winer doesn’t have the same reservations about weaseling. The godfather of RSS follows up his revelation […]
Are we getting to the point where it’s impossible to roll out a communications strategy without including a blog, podcast, digg-like voting, or some other inclusive, interactive approach?
Angelo Fernando looks at the elegance and impact of the Dow human element campaign, and suggests it would have been even better with the involvement of Dow employees.
Such […]
Business communications for the real world
Written by Eric Eggertson [email] for b5media.
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