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Common Sense PR

Archive for the ‘Consulting’ Category

October 30th, 2007

PR Chatter - October 30, 2007

Worth reading:
Return on influence - Valeria Maltoni looks at the idea of a new kind of metric for blogging put forward by Paul Dunay.
Music industry extends chill effect to public domain music scores -  Copyright expert Michael Geist notes that a Canadian student who posts public domain music scores on a now-popular website has shut […]

By Eric Eggertson -- 0 comments

October 29th, 2007

Tip: You Can’t Push a Rope

Not everyone is ready to follow your advice, no matter how brilliant.
It may be the wrong time. It may be the wrong company. You may not have the clout or persuasion to get management over its inertia.

Your job is to gauge the best course of action and provide advice. If you have laid out the […]

By Eric Eggertson -- 3 comments

September 23rd, 2007

Nine Ways to Disengage your Employees

Employee engagement has been all the rage for so long that we sometimes forget the value of employee disengagement.
Want your best and brightest to flee? Want rumors and grumbling at all-time highs? Want lower productivity and increased sick time and stress leaves?

Follow these nine steps, and you can achieve results beyond your wildest dreams:
1) […]

By Eric Eggertson -- 14 comments

September 22nd, 2007

Distinctive Business Card Communicates your You-ness

There’s something sort of disappointing about exchanging business cards with someone who has a dull title, at a dull company with a dull visual identity.
It’s not that you expect every card to have an audio microchip that recites the company’s daily stock prices. It’s that I’m waiting to be surprised or delighted if the card […]

By Eric Eggertson -- 0 comments

September 19th, 2007

Doing your Job Means not always Saying ‘Yes, Boss’

I hate confrontation. But, as conflict-averse as I am, I’ve learned over the years that you need to be able to deal with a client or a boss who has unrealistic expectations, or a poorly thought-out plan.
Phil Gomes has some suggestions about how to "manage up."  Where was this advice when I was 22 years […]

By Eric Eggertson -- 4 comments

September 2nd, 2007

Ideas Worth Stealing: Stowe Boyd’s 10-Page Business Plan

Some people think it’s best to answer all possible questions in a business plan. Most people who read a lot of business plans would disagree.
Webology consultant Stowe Boyd prefers a 10-page document that includes enough information to get the point across, without rambling. Stowe lays out the process.
I’ve written a few business plans in my […]

By Eric Eggertson -- 8 comments

August 31st, 2007

Quick Tip: Don’t Promise More than You Can Deliver

In business communications, it’s always tempting to offer resolution to a problem, even if you don’t know whether it’s do-able.
Stop.

Nothing makes people angrier than empty promises that don’t materialize into anything. It destroys trust. It destroys your credibility.
You may have to deliver an unpleasant message. Don’t sugarcoat it with half-measures that aren’t guaranteed.
Be the […]

By Eric Eggertson -- 6 comments

August 30th, 2007

Good Communications Is about Talking Like a Real Person

For some people, the more they talk, the less they communicate.
With the increasing trend to nonstop coverage of major events, we see more and more news coverage that is just treading water, waiting for a new development in the story.
A Miss Teen USA candidate’s unintelligible response to a question is making the rounds of […]

By Eric Eggertson -- 6 comments

August 26th, 2007

Do your PR People Know what They’re Doing in Social Media?

A great question to ask.
David Jones and Terry Fallis of the Inside PR podcast (episode 72) offer some questions to ask your PR agency, to help you determine the answer.

Do you blog yourself?
What blogs and podcasts do you recommend?
What clients have you got into social media?
What do you think of ghost blogging?
How do you approach […]

By Eric Eggertson -- 2 comments

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