If a little bit of advertiser involvement in podcasts is good, a lot is better, right?
No!
Let’s look at two business podcasts and how they treat their advertisers (or “sponsors”, if you want to pretend it’s not advertising).
On For Immediate Release, Shel Holtz and Neville Hobson talked openly about adding commentaries prepared and voiced by their […]
When politicians and business leaders spend all their time worrying about the next election or the next quarterly sales announcement, you have to wonder who’s looking after the whatever lies beyond that time line (ie. our future).
There are a few examples out there.
Steve Jobs, for one, is a corporate Svengali capable of seeing past the […]
I don’t hate advertising.
It’s bad advertising that either has me laughing or crying, depending on whether it’s interrupting me or filling some dead time in my otherwise busy life.
If advertising didn’t exist (see Life without Advertising: Quiet, Too Quiet?), I would have to do more research to find what I need or want. […]
Would you miss advertising if it didn’t exist?
That’s what Terry O’Reilly asked today on his radio series The Age of Persuasion.
In this week’s episode, he takes us to a world where ads don’t exist. Neither does Google, or free TV shows, or most of the fashion industry.
A quieter world, yes. But maybe not as idyllic […]
One of my favorite bloggers is talking about the questionnaire he and his partner filled in for the architect of their home-to-be.
Darren Barefoot nails the whole questionnaire dilemma. If the questions ask you to say what you want, you won’t be able to describe the things that you don’t know you want.
The “worryingly abstract” questions […]
There are some rules of engagement in online games. Learn them and you can play Call of Duty 4 and World of Warcraft without becoming a pariah.
Apply them to business, and you will have some back-up when the going gets rough. (Business implications in parentheses.)
1) Learn the game offline before joining group play. That way, […]
We spend way too much time in our comfort zone, dealing with issues that make us feel safe, using methods that have worked well in the past.
There’s nothing wrong with duplicating past successes, but that isn’t where you want to spend your whole career.
Be aware of opportunities to take small (or large) chances, and […]
Stealing someone’s identity to defraud someone is a serious criminal offence.
Borrowing someone’s identity to take the piss out of them, as the Brits would say, is a time-tested satirical technique.
The skewerer gets props for cleverness. But the one who is skewered often also gains visibility, possibly a wider audience, and kudos for having a sense […]
Whether you’re a social director on a cruise ship, a union organizer, or a catalyst for online action, the role of organizer requires patience.
A certain streak of zealotry seems to be a requirement, if you’re going to make it through the endless work of encouraging and prodding people to support whatever cause you’re working […]
Business communications for the real world
Written by Eric Eggertson [email] for b5media.
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