Would you miss advertising if it didn’t exist?
That’s what Terry O’Reilly asked today on his radio series The Age of Persuasion.
In this week’s episode, he takes us to a world where ads don’t exist. Neither does Google, or free TV shows, or most of the fashion industry.
A quieter world, yes. But maybe not as idyllic […]
One of my favorite bloggers is talking about the questionnaire he and his partner filled in for the architect of their home-to-be.
Darren Barefoot nails the whole questionnaire dilemma. If the questions ask you to say what you want, you won’t be able to describe the things that you don’t know you want.
The “worryingly abstract” questions […]
There are some rules of engagement in online games. Learn them and you can play Call of Duty 4 and World of Warcraft without becoming a pariah.
Apply them to business, and you will have some back-up when the going gets rough. (Business implications in parentheses.)
1) Learn the game offline before joining group play. That way, […]
We spend way too much time in our comfort zone, dealing with issues that make us feel safe, using methods that have worked well in the past.
There’s nothing wrong with duplicating past successes, but that isn’t where you want to spend your whole career.
Be aware of opportunities to take small (or large) chances, and […]
Stealing someone’s identity to defraud someone is a serious criminal offence.
Borrowing someone’s identity to take the piss out of them, as the Brits would say, is a time-tested satirical technique.
The skewerer gets props for cleverness. But the one who is skewered often also gains visibility, possibly a wider audience, and kudos for having a sense […]
Whether you’re a social director on a cruise ship, a union organizer, or a catalyst for online action, the role of organizer requires patience.
A certain streak of zealotry seems to be a requirement, if you’re going to make it through the endless work of encouraging and prodding people to support whatever cause you’re working […]
How valuable are symbolic events like Earth Hour? Are we better off ignoring the media hype and getting on with changing our energy consumption?
The discussions I followed this weekend indicated that symbolic events have a place, but the optics of spending a piddly hour each year on the subject is unfortunate.
I poked some fun […]
Effective entrepreneurs and executives need to be decisive. However, smart managers also need to be able to examine their options with an open mind.
That’s why it’s important to identify the assumptions you make, and consider the consequences if your assumptions are wrong.
Someone needs to play the devil’s advocate, without being labelled as having a […]
GROVER’S MILL, NJ — The hour of darkness that engulfed Europe tonight left most essential services intact, despite a scare at a nuclear plant that turned off its alarm system to preserve power.
Earth Hour is heading for North America, causing the Department of Homeland Security to upgrade its terror alert to Dark.
“Many people are […]
Business communications for the real world
Written by Eric Eggertson [email] for b5media.
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