(Update) Advice from Common Sense PR readers:
Larry Yatkowsky of the Yatter Matters blog:
Got cell phone. Great. Why forward it to your office so that they (the office) can call you back to tell you have a message? Just answer and make the customer feel like you care enough to take their call personally.
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Megan, of the […]
Talk to anyone who runs a PR firm, whether it’s a one person shop or international, and they’ll tell you stories of a deadbeat client.
Kohnke Communications, a California agency specializing in promoting video games and other entertainment work, is suing video game developer Perpetual Entertainment and its principals, saying the client hid their financial troubles […]
This is a bit of advice that people in sales always drive home.
Don’t forget to ask for the business of the person you’re dealing with.
It’s not enough to explain why you could do a good job. You have to openly express the desire to take on the project, and ask to get the work.
But I’m […]
My Scrooge-like impulse kept the cursor hovering over the Delete button for a while, as I read the e-mail from the advertising end of the blog networks I’m affiliated with.
(First rule of journalism - treat the advertisers like a necessary parasite, but don’t feed them with praise or attention.)
Yet, I was intrigued by the concept […]
Unless you don’t work, no matter what you do, you serve customers in some way.
Just because our public relations jobs don’t involve direct sales, doesn’t mean we can’t help our organizations meet or exceed the expectations of customers/clients. In fact, that’s one of the most important things we can do.
Kami Huyse has some great comments […]
Business communications for the real world
Written by Eric Eggertson [email] for b5media.
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