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Common Sense PR

Archive for the ‘Employee Communications’ Category

May 14th, 2008

Damage Control: Tim Horton’s Reverses Firing for Doughnut Hole Freebie

What a schmozzle.
The recent uproar after the firing of an employee over her decision to give a free bite-sized snack to the young child of a customer lead the Tim Horton’s chain to unfire her.
The optics of firing a single mother for an act of kindness put the fast food chain in a bind.
Is […]

By Eric Eggertson -- 2 comments

April 19th, 2008

Must… Resist… Social Media!

There is no magic solution to all business issues, so stop looking for the online discussion tool to solve every last thing.
On the other hand, there remain a committed group of corporate communicators and their bosses who are determined to resist the lure of wikis, blogs, podcasts and other conversational tools for business.
Shel Holtz does […]

By Eric Eggertson -- 2 comments

April 3rd, 2008

The Art of Organizing People

Whether you’re a social director on a cruise ship, a union organizer, or a catalyst for online action, the role of organizer requires patience.
A certain streak of zealotry seems to be a requirement, if you’re going to make it through the endless work of encouraging and prodding people to support whatever cause you’re working […]

By Eric Eggertson -- 1 comment

March 15th, 2008

Quick Tip: The Walrus Is Paul

Outward-facing communication shouldn’t use jargon and inside jokes, but internally, the sky’s the limit.
 
For communication with and among employees, the use of nicknames, jargon and inside jokes is part of what bonds people together. Forcing the language to fit a preconceived notion of Strunk & White clarity can make work seem too much like work.
Relax […]

By Eric Eggertson -- 3 comments

March 6th, 2008

Twitter in Plain English - Simply Done

There’s something about getting back to basics. To some, it seems like a step backwards.
Now, imagine you need just the basics. Suddenly, the beauty of someone explaining a topic in simple terms is invaluable.

Lee and Satchi Lefever have posted another in a series of short videos on social media. This one looks at Twitter […]

By Eric Eggertson -- 4 comments

March 5th, 2008

Ouch! It’s Jimmy Wales Pile-on Week (Year)

It sucks to be Wikipedia co-founder Jimmy Wales.
First there was the very public break-up with a lover. Now rumors of sloppy handling of his personal expenses at Wikimedia.
Take two “no comments” and call me in the morning?
His official statement would normally be a good deflection of comments in the media:
“The board, the current executive […]

By Eric Eggertson -- 0 comments

February 16th, 2008

Attracting Communications Students - Video Is a Starting Point

It’s possible to attract people to a communications program without a video, but given the nature of the work, why wouldn’t you use video to get your message out?
Easier said than done. A few videos on YouTube show the pros and cons of attraction by video.
Toronto’s Centennial College Centre for Creative Communications has a number […]

By Eric Eggertson -- 0 comments

January 26th, 2008

Basic but Useful Advice about E-mail

Not all advice has to be earth shattering.
Lillie Amman goes over the basics of using e-mail, and some of her points are worth incorporating into a company style guide on communications.
Some examples:

Create a good subject line for your message
Write in language and tone appropriate for the subject and recipient
When you forward a message, delete […]

By Eric Eggertson -- 3 comments

January 3rd, 2008

Is a Prize for Internal Contributors a Good Idea?

One of my e-peers posed a question the other day about offering inducements for participation on an internal blog.
Here are some of my suggestions for Lauren Vargas, who asked on Twitter about whether it’s a good idea to offer an iPod as a prize for one lucky contributor to an internal blog:

Some people need an […]

By Eric Eggertson -- 1 comment

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