March 6th, 2008
There’s something about getting back to basics. To some, it seems like a step backwards.
Now, imagine you need just the basics. Suddenly, the beauty of someone explaining a topic in simple terms is invaluable.
Lee and Satchi Lefever have posted another in a series of short videos on social media. This one looks at Twitter […]
By Eric Eggertson -- 4 comments
March 5th, 2008
It sucks to be Wikipedia co-founder Jimmy Wales.
First there was the very public break-up with a lover. Now rumors of sloppy handling of his personal expenses at Wikimedia.
Take two “no comments” and call me in the morning?
His official statement would normally be a good deflection of comments in the media:
“The board, the current executive […]
By Eric Eggertson -- 0 comments
February 16th, 2008
It’s possible to attract people to a communications program without a video, but given the nature of the work, why wouldn’t you use video to get your message out?
Easier said than done. A few videos on YouTube show the pros and cons of attraction by video.
Toronto’s Centennial College Centre for Creative Communications has a number […]
By Eric Eggertson -- 0 comments
January 26th, 2008
Not all advice has to be earth shattering.
Lillie Amman goes over the basics of using e-mail, and some of her points are worth incorporating into a company style guide on communications.
Some examples:
Create a good subject line for your message
Write in language and tone appropriate for the subject and recipient
When you forward a message, delete […]
By Eric Eggertson -- 3 comments
January 3rd, 2008
One of my e-peers posed a question the other day about offering inducements for participation on an internal blog.
Here are some of my suggestions for Lauren Vargas, who asked on Twitter about whether it’s a good idea to offer an iPod as a prize for one lucky contributor to an internal blog:
Some people need an […]
By Eric Eggertson -- 1 comment
December 31st, 2007
Some corporate communications departments face the unending task of soliciting articles and bulletins for the employee newsletter. If there isn’t an existing cadre of regular correspondents, they have to try to build a network of contributors.
Following up on my latest post about offering prizes for employee contributors, let’s look at employee participation for a wide […]
By Eric Eggertson -- 1 comment
December 29th, 2007
To enable company-wide creation of audio and video podcasts, IBM’s corporate communications team set up a "media library" with easy-to-use tools for employees.
The result has been impressive, with employees from all over the world experimenting with the new medium.
George Faulkner describes the reasons for encouraging internal podcasting, including the time zone neutral nature of podcasts, […]
By Eric Eggertson -- 2 comments
December 17th, 2007
It’s not enough to tell your employees to communicate well with each other and with clients. You need to model the skills, and the way you expect them to be used.
Behave to employees how you expect them to behave to customers:
Listen with your full attention when they’re telling you. Make eye contact. Restate their comments […]
By Eric Eggertson -- 4 comments
December 13th, 2007
I’ve been watching the quick death dance of Blognation, and have been waiting to see an explanation that made any sense.
Matthew Ingram captures it best when he notes that founder Sam Sethi managed to find a graceless way to shift all blame on to TechCrunch’s Michael Arrington, while minimizing his own stupidity in concealing the […]
By Eric Eggertson -- 3 comments
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