To enable company-wide creation of audio and video podcasts, IBM’s corporate communications team set up a "media library" with easy-to-use tools for employees.
The result has been impressive, with employees from all over the world experimenting with the new medium.
George Faulkner describes the reasons for encouraging internal podcasting, including the time zone neutral nature of podcasts, […]
It’s not enough to tell your employees to communicate well with each other and with clients. You need to model the skills, and the way you expect them to be used.
Behave to employees how you expect them to behave to customers:
Listen with your full attention when they’re telling you. Make eye contact. Restate their comments […]
I’ve been watching the quick death dance of Blognation, and have been waiting to see an explanation that made any sense.
Matthew Ingram captures it best when he notes that founder Sam Sethi managed to find a graceless way to shift all blame on to TechCrunch’s Michael Arrington, while minimizing his own stupidity in concealing the […]
Unless you don’t work, no matter what you do, you serve customers in some way.
Just because our public relations jobs don’t involve direct sales, doesn’t mean we can’t help our organizations meet or exceed the expectations of customers/clients. In fact, that’s one of the most important things we can do.
Kami Huyse has some great comments […]
Not just another mega-list, these posts by b5 media Business Channel bloggers sum up the worst possible advice we can think of if you want your business to fail.
Have fun reading some of the Dilbertesque ways managers can suck the potential out of a business venture. But hey, a lot of these tips can […]
Employee engagement has been all the rage for so long that we sometimes forget the value of employee disengagement.
Want your best and brightest to flee? Want rumors and grumbling at all-time highs? Want lower productivity and increased sick time and stress leaves?
Follow these nine steps, and you can achieve results beyond your wildest dreams:
1) […]
Executives (in big companies, and small) spend so much time pursuing their company goals that they sometimes forget the relative importance of events.
A change that took a massive effort may be important to your organization. The employees may be fired up about it, and eager to know the details.
That doesn’t mean anyone else cares.
Really.
The PR […]
No matter how many internal battles you win, you always lose.
That’s because fighting with your co-workers, however satisfying it may be, always ends up damaging you, and possibly your team.
An anonymous PR person posts about their internal battles with stupid HR people at myragan.com.
Score one for the communications folks, who are able to pat each […]
Time was, corporate video was all about production values. Times change.
Authenticity and simplicity are gaining ground as ways to reach audiences by video.
The style is not for everyone, but the simplicity of Common Craft’s videos on social media topics are worth looking at.Lee and Sachi Lefever use a simple storyboard-style of presentation to walk you […]
Business communications for the real world
Written by Eric Eggertson [email] for b5media.
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